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AS Watson reorganizes management of Marionnaud Group

AS Watson Group has announced the appointment of Kulvinder Birring as CEO of the Marionnaud Group and Gabriele Betti as Deputy CEO of Marionnaud Europe, a subsidiary of CK Hutchison Holdings.

CEO of Watsons China since 2018, Kulvinder Birring was appointed had led Watsons' operations as Managing Director of Malaysia and Indonesia previously. At the helm of the Marionnaud Group, he will oversee the company's portfolio of over 730 physical and online stores in eight countries, and is one of Europe's leading luxury perfumery and cosmetics brands.

At the same time, Gabriele Betti, currently Managing Director of Marionnaud France, Italy and Central Europe, has been appointed Deputy CEO of the Marionnaud Europe Group. The Marionnaud management team, including Gabriele Betti and Emilio Leon, will work closely with Kulvinder Birring in his new role.

"I would like to warmly thank Kulvinder for his great contribution to Watsons China over the past eight years. Under his leadership, he has successfully repositioned the Watsons brand as the leading retailer in our category nationwide, with a portfolio of over 3,800 O+O stores. He led the organization through a remarkable cultural transformation, fostering a scientific, collaborative, agile and growth-oriented mindset. Despite a highly competitive retail market in China, his team has demonstrated resilience and an unwavering commitment to innovation, continually improving the customer experience. I look forward to seeing how he can apply his experience to the growth strategy of our luxury perfumery and cosmetics retailer Marionnaud in Europe".said Dominic Lai, Group Managing Director of AS Watson and Executive Director of CK Hutchison.

"Gabriele has worked for Marionnaud for 16 years, with experience in supply chain management, technology and sales, before holding management positions in Italy and then France, as well as an expanded portfolio including Romania, the Czech Republic, Hungary and Slovakia. He has demonstrated customer- and employee-focused management, placing the latter at the heart of the company. He has successfully led the company's digital transformation, integrating O+O skills to further enhance the customer experience. In his new role, Gabriele will work closely with Kulvinder to drive the Marionnaud Group forward."added Dominic Lai.

Appointments will be effective from April 2024.

Kulvinder Birring (left) and Gabriele Betti (right).

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