Buoyed by its success with suncare products, the young Mimitika brand is now tackling the skincare market with Skin Juice Collection and its 4 serums. For this development, Mimitika has chosen a Bormioli model with beautifully rounded shapes and a PCR component..
A strong signal for a committed 100 % brand
With its suncare formulas, the brand combines the safety of protection with the pleasure of exposure. Its new Skin by Mimitika range follows the same reasoning. Skin needs to be pampered all year round: nourished with effective, lightweight formulas, protected from UV rays. Women need natural, affordable, locally-made beauty products.
First launch for the brand: a line called Skin Juice Collection. Based on targeted natural active ingredients, the four serums moisturize, soothe, purify, illuminate and smooth all skin types, whatever the circumstances.
Packaging between seduction and reason
Mimitika chose to collaborate with Bormioli Luigi for this development. It focused on the ready-to-go collection: turnkey bottles for agile, more virtuous developments. In the catalog, the Thalassa was chosen for its rounded shoulders, balanced by the choice of a 15 ml format for a particularly feminine look. Practical to hold, it adapts perfectly to the dropper gesture. What's more, the bottle is made with a proportion of PCR (15 %), a further argument for the brand's commitment to the environment. The Thalassa model is available as a range, in 3 bottle formats (15, 30 and 150 ml, and in 50 and 200 ml jars).
