More and more men are waxing all or part of their intimate areas. This is the background to High Lab Beauty's Che[rr]ies range.
Vincent Bailly, urological surgeon, and Philippe Humbert, former head of the Dermatology Department at Besançon University Hospital, specializing in internal medicine and dermatology, noticed that many of their patients were cutting and infecting their private parts while trying to shave them. They spoke to cosmetics experts Tony Jaillot and Flavien Profumo. Together, they decided to find a solution to this problem.
Che[rr]ies is a new range of hygiene and dermo-cosmetic care products for men's intimate areas.
A depilatory cream
Fragrance- and paraben-free, Cherries intimate depilatory cream is applied by hand to the areas to be depilated, scrotum and gluteal cleft, avoiding the mucous membranes of the glans penis and foreskin. After 10 minutes, dissolved hairs can be removed with a damp glove. The skin is smooth and visibly softer than after shaving, and less traumatized than with depilatory wax. Regrowth is natural and itch-free. Its formula, based on 88 % ingredients of natural origin, also contains two essential components: potassium thioglycolate, the most effective depilatory active ingredient to date for dissolving hair at the root, and the Skin Preserve System, a latest-generation silicone elastomer combined with high-tolerance natural shea butter which, while allowing the skin to breathe, forms a protective barrier, preventing the depilatory active ingredient from coming into direct contact with the epidermis.
A post-depilation care cream
Applied about ten minutes after depilation, Cherries intimate post-depilation care cream also provides freshness, hydration and softness. Its fragrance- and paraben-free formula, based on 95 % of natural-origin ingredients, also cleanses, soothes, purifies and delays hair regrowth.
Hyaluronic acid, moisturizing and anti-aging, helps maintain water on the skin's surface. Yellow nutsedge oil, nourishing, healing and repairing, is traditionally used in Morocco for its anti-hair regrowth properties. Panthenol, soothing and healing, relieves itching and skin irritation. Lactic acid stimulates gentle exfoliation, cell renewal and collagen production for anti-aging and firming action. Nourishing and moisturizing oleic oil helps strengthen the skin barrier. And vitamin E is antioxidant and anti-inflammatory.
