With almost 30 years in business, 80 employees and sales of €87 million, Pure Trade is a recognized partner of luxury cosmetics and perfume brands, for whom it designs high-end primary and secondary packaging, luggage and promotional accessories, as well as textile articles.
Based in Bangkok, Cyrille Ly's mission is to formalize and deploy Pure Trade's CSR and innovation vision internally and externally, and to manage industrial partnerships in Southeast Asia.
Cyrille Ly has twenty years' experience in packaging development at L'Oréal Luxe, where he also had the opportunity to lead an environmental and social program. Present in Asia since 2019, he realized the disaster linked to the daily use of plastic and the lack of recycling channels for certain types of plastic. He has also observed employment discrimination at the expense of vulnerable populations.
"By joining the Pure Trade team, which is involved upstream in the value and production chain, I can accomplish my mission in close collaboration with our partner factories on these criteria: reducing the use of virgin plastic and improving the local recycling process, supporting and educating the local and vulnerable populations involved in our supply chains, in favor of their well-being and autonomy. Beyond performance and KPIs, I want to steer our CSR approach with sincerity and humanity."says Cyrille Ly.
"I have always been committed to implementing a rigorous CSR policy for the Group, out of conviction and in line with my social and ethical values, says Stefane Ladous, President of Pure Trade. Until then, we had relied on the EcoVadis system with the help of an external consultant, in addition to participating in humanitarian and environmental projects with partner NGOs. Our CSR policy has grown to such an extent that it deserves to be managed internally. It is intimately linked to sustainable development and innovation, and beyond my convictions, it has a strategic dimension. Cyrille Ly's mission is therefore to formalize the vision and then deploy it with employees and industrial partners as a priority".
