Verescence, the world leader in glass bottles for the perfume and cosmetics industries, has created an exceptional bottle with SCULPT'in technology for Arizona, the first fragrance of the fashion brand Proenza Schouler, under license from L'Oréal.
The Arizona bottle demonstrates Verescence's innovative capabilities in glass forming and finishing.
To create this artistic bottle, Verescence used a unique and breakthrough glass forming technology, Sculpt'in, which allows for an asymmetrical distribution of the glass base. "This patented technology revolutionizes the laws of forming by pushing back the limits of blowing and allows the creation of unique shapes inside a bottle with a standard perfumery ring," explains Samuel Joachim, Director of Innovation & Development at Verescence.
Arizona is magnified by a gradient coral-colored pad printing that highlights the faceted angles and unique design of the bottle. "The pad printing with a gradient effect also represents a technical feat achieved in our finishing site in Abbeville (Hauts-de-France region)," comments Samuel Joachim. The name of the product is silk-screened in black on the face of the bottle.
"We are very proud of this disruptive innovation on the bottle of Proenza Schouler's first fragrance. This was made possible thanks to a close partnership between L'Oréal and Verescence teams" says Samuel Joachim.
The Arizona bottle was manufactured in France at the Mers-les-Bains glassworks, Verescence's center of excellence for innovation, and will be launched in February in three sizes: 30ml, 50ml and 90ml.
