L'Oréal called on Verescence's glassmaking expertise to create the 30ml and 100ml bottles for Valentino Beauty's new women's fragrance, Voce Viva.
With its square cross-section, the Voce Viva bottle is in keeping with the codes of the Italian fashion house: "Color, Cool, Couture". The singular silhouette of the bottle, indented on the sides, is particularly accomplished and was the focus of much attention, as it magnificently transposes the "rockstud", Valentino's emblematic symbol.
" The Voce Viva bottle required all the glassmaking expertise of the Mers-les-Bains site to combine flat shoulders and even distribution of the glass with studs retracting over more than 10mm on the sides. "explains Samuel Joachim, Director of Innovation at Verescence.
This skilful balance of design gives this glass case a modernity and a strong character. The bottle has been re-burnished to accentuate its brilliance, while retaining its prominent edges.
