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Verpack produces the eco-friendly advent calendars for The Tea Box

The Verpack group continues its collaboration with La Thé Box, producing a collection of three all-cardboard Advent calendars.
Last year, the brand entrusted the Verpack group with an advanced eco-design project in line with its ethical positioning. Cardboard wedges and a simplified design for products that are as easy to assemble as they are to pack - these were the project's winning options.

What's new in 2021

This year, the brand has renewed its book-shaped calendar, as well as the one illustrating a tea room, and added a rectangular box to its collection, named "Christmas in New York". On each side, an image depicts the city in an American movie atmosphere, illustrated by artist Joy Laforme. For this creation, the Verpack group designed an inner wedge and cut-outs to accommodate the 24 surprises on each of the 4 sides. Each box delivers 2 doses of a chosen tea to be enjoyed by two, in line with the "Tea for two" concept initiated by the brand. The decorations are offset printed and protected by a gloss varnish. On top, a double lid with tabs reinforces the structure. Finally, a ribbon has been inserted through a notch to hang the calendar.

And with a view to reducing its overall carbon footprint, the Verpack group was able to handle all operations on a single site (in France): offset printing, varnishing, die-cutting, pre-cutting and pre-gluing for delivery of flat packs.

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