Virojanglor, a leader in metal packaging for the premium cosmetics and wine & spirits markets, has just acquired Interesting Sourcing, a French company specializing in the manufacture and global management of multi-material packaging.
Virojanglor and Interesting Sourcing have a similar business model, based on their long-standing and exclusive partnerships with leading-edge factories, and together they will continue to consolidate their position as key suppliers to the world of luxury packaging.
Historical commitment
Virojanglor is a family-owned French company founded in 1963. It has gradually built up a network of partners in Italy and China, whose know-how and industrial relevance have fuelled the premiumization of its offering over the last 10 years. With this in mind, the company has decided to extend the scope of its activities to include multi-material collaboration, in compliance with the required industrial standards.
Interesting Sourcing has been managing multi-material, packaging and P.O.S. projects for almost 30 years, thanks to a solid network of partners in China.
New positioning, new markets
The aim of this alliance is to gain a better penetration coefficient among the major luxury groups, and thus increase business volumes. In addition, this synergy will enable Interesting Sourcing's technical and industrial potential to be placed at the service of customers in France and abroad. Virojanglor's strong brand image will enable it to make a significant move into new markets. Its consolidated sales will approach €25 million by 2018.
As part of this merger, Grégoire Levet, Chairman and founder of Interesting-Sourcing, will retain his operational management functions within the "multi-material products" division. He becomes a minority shareholder in the Virojanglor group.
"This merger is the sign of a new adventure, with the aim of growing our business in an increasingly premium market. It is now based on the cross-fertilization of plants at the cutting edge of the packaging industry for multiple materials such as metal, wood, cardboard and injected plastic. This new positioning meets the expectations of our premium markets in France and abroad", explain Jean-David Curiel, Chairman of the Virojanglor Group, and Grégoire Levet .
