In July 2021, Paco Rabanne launched his first connected and refill fragrance: Phantom. The designer then called on the expertise of VPI to make the connected cap spray going on the bottle of his new generation men's fragrance. For the launch of its new feminine fragrance, in the same line, it once again solicited the know-how of the French company specializing in the injection and assembly of aesthetic plastic parts.
VPI works hand in hand with brands
Faiveley Plast Beauty (VPI) is long-lasting, as evidenced by this new partnership with the perfume house Paco Rabanne. Having taken up the challenge of the ultra-fine connected cap spray of the Phantom men's fragrance, the manufacturer has taken up the challenge of its women's edition. The problem was the same: create a spray cap integrating an NFC chip, allowing charging and aesthetic quality without concession. The technical challenge having already been met for the first version, the path was mapped out. It remains no less of a great complexity.
The technical challenge of Fame's unique cap spray
Faiveley Plast Beauty (VPI) made the cap spray of the 80 ml bottle of Fame. This realization implements both the integration of an NFC chip in the spray cap, which is also the head of the robot, but also a strong automation in the project management of the assembly of the whole. For the aesthetic dimension, the choice fell on a beautiful gold galvanizing. Finally, the spray cap is designed to allow and facilitate the refilling of the product, thanks to a sensory unscrewing-winding system that guarantees the preservation of the perfume. This brings a lasting dimension to the object.
VPI supports brands for their transitions
With Phantom and now Fame, Paco Rabanne is addressing a new generation of consumers who are demanding new customer experiences and a concrete eco-responsible position. This new realization allows VPI to assert its ability to support beauty and perfume brands in a transition that is both digital and ecological.