Organized in Paris by the International Perfume Foundation, the New Luxury Awards ceremony rewards sustainable perfumes and packaging.
The New Luxury Awards are presented annually to stimulate creativity in fragrance and packaging by embracing the new luxury code as a sustainability standard for authenticity, integrity and transparency.
This competition also aims to create and empower emerging brands, new perfumers, new designers and perfumery/packaging students and make this industry a leader in sustainability.
To enter the competition, perfumers must comply with the New Luxury Code and the perfume must meet the International Perfume Foundation's sustainability standards for certification.
The New Luxury Awards ceremony was held in Paris at an olfactory dinner orchestrated by Los Angeles sommelier and perfumer Rachel Binder and David Piot, a talented young chef. The evening was hosted by La Laura Paris and the band ColoKaterre.
This year, the trophies were created by Muriel Balenci and Giovanni Nicola, 2 French artists living in Murano.
The winners of this 3rd edition of the New Luxury Awards are :
In the Student category:
Rondo Sandyakala by William S. Wijaya (Indonesia), a fresh and amber fragrance.
In the category Perfumers :
Elixir of Heaven by Anuja François Raja (France) with a fragrance of myrrh and incense.
In the Brand category :
Surinam by Françoise Rapp (France) for Flowering Pharmacy USA, a powdery and woody chypre.
White by Sri Kudaravalli (India) for Xila Apothic with the floral scent of jasmine.
This student created her perfume and brand in 6 months while attending the IPF Teacher's Academy. Sri Kudaravalli was congratulated by His Excellency Jawed Ashraf, Ambassador of India in Paris.
In the sustainable packaging category:
Phantom by Pierre Dinand for Paco Rabanne. To be recyclable, each part of the bottle must be separable (metal, plastic and glass). Otherwise, it can be a collector's item.