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Saturday September 30, 2023
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VPI creates the connected spray cap for the new women's fragrance Fame by Paco Rabanne

In July 2021, Paco Rabanne launched its first connected and refill fragrance: Phantom. The designer called on VPI's expertise to create the connected spray cap for the bottle of his new generation men's fragrance. For the launch of its new women's fragrance, in the same line, it has once again called on the know-how of the French company specializing in the injection and assembly of aesthetic plastic parts.

VPI works hand in hand with brands

Faiveley Plast Beauty (VPI) is committed to long-term relationships with brands, as demonstrated by its new partnership with the perfume house Paco Rabanne. Having met the challenge of the ultra-thin connected spray cap for the men's fragrance Phantom, the manufacturer took up the challenge of its women's edition. The challenge was the same: to create a spray cap that integrates an NFC chip, allowing for refills and with uncompromising aesthetic quality. The technical challenge having already been met for the first version, the way was paved. It remains no less complex.

The technical challenge of Fame's unique spray cap

Faiveley Plast Beauty (VPI) has produced the spray cap for the 80 ml bottle of Fame. This realization implements both the integration of an NFC chip in the spray cap, which is also the head of the robot, but also a strong automation in the control of the assembly of the whole. For the aesthetic dimension, the choice was made for a beautiful gold galvanization. Finally, the spray cap is designed to allow and facilitate the refill of the product, thanks to a sensory unscrewing-reassembling system that guarantees the preservation of the perfume. This brings a durable dimension to the object.

VPI assists brands in their transitions

With Phantom and now Fame, Paco Rabanne is addressing a new generation of consumers looking for new customer experiences and a concrete eco-responsible stance. This new achievement allows VPI to affirm its ability to accompany beauty and fragrance brands in a transition that is both digital and ecological.

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