In 2021, with Phantom, Paco Rabanne goes even further to seduce a highly connected generation, revealing a stunning bottle.
PHANTOM, the very first connected and refill perfume
A major partner to the perfume industry, VPI (Faiveley Plast Beauty) is renowned for its packaging expertise.
For its latest men's fragrance, Paco Rabanne worked closely with VPI. The French company, which specializes in the injection and assembly of aesthetic plastic parts, produced the brand's spray cap, the first connected fragrance to shake up conventional practices with a surreal robot design.
A challenge for a surprising creation
VPI takes the world by surprise with its ultra-fun connected spray cap, designed to create unprecedented customer experiences. The interaction between Paco Rabanne, VPI and STMicroelectronics in the development of this atypical fragrance has enabled us to achieve the level of precision and perfection set by the brand.
This spray cap combines an attractive metallic finish with the integration of an NFC (contactless communication) microchip in the robot head, all in a 3-piece footprint for the 100ml and 150ml bottle caps.
" For addicts, Phantom's 150 ml format is both spectacular and refillable. "says the brand. VPI and PUIG have designed a refillable system with sensory unscrewing and reassembly, guaranteeing perfect solidity and product life.
By bringing your smartphone close to the top of the bottle, you can freely discover the whole Phantom universe (games, playlists...) A welcome spray in the "Paco Galaxy" that becomes your everyday companion.
With this emblematic, high-profile launch, VPI is breaking new ground with the very first integration of a microchip in a fragrance, for an even more creative digital dimension combined with refillability.
VPI and the Faiveley Plast Group are fully pursuing their strategy of supporting brands in their ecological and digital transition.
