In 2021, with Phantom, Paco Rabanne goes even further to seduce a very connected generation and reveals an amazing bottle.
PHANTOM, the very first connected and refill fragrance
A major partner for the perfume industry, VPI (Faiveley Plast Beauty) is recognized for its packaging expertise.
For his latest men's perfume, Paco Rabanne worked closely with VPI. The French company, specialized in the injection and assembly of aesthetic plastic parts has realized the spray cap of the brand, the first connected perfume that shakes up uses with a surreal robot design.
A challenge for a surprising creation
VPI creates surprise with its ultra fun connected cap spray to produce new customer experiences. The interactivity between Paco Rabanne, VPI and STMicroelectronics for the development of this atypical perfume has made it possible to reach the level of precision and perfection set by the brand.
This cap spray combines a beautiful metallic finish with the integration in the robot's head of an NFC electronic chip (contactless communication), all in a 3-piece footprint, for the caps of the 100ml and 150 ml bottles.
"For addicts, Phantom's 150 ml format is both spectacular, but also rechargeable," says the brand. VPI and PUIG have designed a rechargeable system with sensory unscrewing and reassembly that guarantees perfect product strength and service life.
By approaching his smartphone from the head of the bottle, we discover the whole universe of Phantom in complete freedom (games, playlists ...) A welcome spray in the "Paco Galaxy" that becomes the accomplice of everyday life.
With this emblematic and highly publicized launch, VPI offers new perspectives with the very first integration of an electronic chip in a perfume for an even more creative digital dimension combined with reloadability.
VPI and the Faiveley Plast group are fully pursuing their strategy of supporting brands in their ecological and digital transition.