site-industries-cosmetiques A cover of Industries Cosmétiques magazine
Discover all the innovations in perfumery and cosmetics.
Discover our special report: Save the People. Enjoy your direct access!
If you prefer the paper edition, please subscribe to our magazine
- advertising -

VPI signs the connected spray cap for Paco Rabanne's Phantom perfume for men

In 2021, with Phantom, Paco Rabanne goes even further to seduce a highly connected generation, revealing a stunning bottle.

PHANTOM, the very first connected and refill perfume

A major partner to the perfume industry, VPI (Faiveley Plast Beauty) is renowned for its packaging expertise.
For its latest men's fragrance, Paco Rabanne worked closely with VPI. The French company, which specializes in the injection and assembly of aesthetic plastic parts, produced the brand's spray cap, the first connected fragrance to shake up conventional practices with a surreal robot design.

A challenge for a surprising creation

VPI takes the world by surprise with its ultra-fun connected spray cap, designed to create unprecedented customer experiences. The interaction between Paco Rabanne, VPI and STMicroelectronics in the development of this atypical fragrance has enabled us to achieve the level of precision and perfection set by the brand.
This spray cap combines an attractive metallic finish with the integration of an NFC (contactless communication) microchip in the robot head, all in a 3-piece footprint for the 100ml and 150ml bottle caps. 

For addicts, Phantom's 150 ml format is both spectacular and refillable. "says the brand. VPI and PUIG have designed a refillable system with sensory unscrewing and reassembly, guaranteeing perfect solidity and product life.

By bringing your smartphone close to the top of the bottle, you can freely discover the whole Phantom universe (games, playlists...) A welcome spray in the "Paco Galaxy" that becomes your everyday companion.
With this emblematic, high-profile launch, VPI is breaking new ground with the very first integration of a microchip in a fragrance, for an even more creative digital dimension combined with refillability. 
VPI and the Faiveley Plast Group are fully pursuing their strategy of supporting brands in their ecological and digital transition.

External resources
faiveleyplast.com

Sponsored content

site-industries-cosmetiques A vibrant advertisement for Croda Beauty featuring a close-up of orange flowers with a blurred background effect and the text "Croda Beauty, intelligent science to improve life" now includes Phytess.

Phytessence™ Osmanthus, the first geo-skincare botanical extract by Croda Beauty

Discover how this innovative natural ingredient helps the skin to better face climate change, particularly the harmful effects of sun rays and heat.
site-industries-cosmetiques A concentrated individual in a lab coat examining a small jar containing a pink substance, a pioneering cosmetic innovation using natural ingredients in Brittany.

Cosmetics innovation comes naturally in Bretagne

In north-west France, Bretagne has always been a seawardlooking region with its 2,730km coastline - the longest in the country.

Related articles

Our last issue

Listen to us!

Newsletter

en_USEnglish