Amazon's first parapharmacy integrates self-service mirrors equipped with iPads to enable skin diagnosis thanks to Perfect Corp.'s AI solution, for an experience combining technological innovation and personalized advice.
Perfect Corp, a company specializing in artificial intelligence (AI) and augmented reality technologies applied to beauty and fashion, has teamed up with Inovshop Group, which offers an ecosystem of specialized expertise, solutions and services covering the needs of retail, to integrate its AI skin analysis tool, Skincare Pro, into self-service interactive mirrors within Amazon's very first parapharmacy in Milan, Italy inaugurated on February 12, 2025.
By collaborating, the two partners are innovating in retail by rethinking the customer experience, offering AI-driven skin diagnostics with intuitive product engagement features.
Perfect Corp.'s Skincare Pro application, accessible in a dedicated area of the parapharmacy via interactive mirrors specially designed by Inovshop Group and equipped with iPads, enables customers to obtain a personalized consultation of their skin. The tool analyzes 15 distinct skin concerns to generate a customized skin condition report. Thanks to this real-time analysis, Amazon teams can suggest personalized products tailored to customers' skin needs.
" Our partnership with Inovshop illustrates how technology can transform the customer experience by bringing personalized skincare solutions to a unique retail space."said Alice Chang, CEO and founder of Perfect Corp.
The alliance of AI and physical commerce
Inovshop is committed to connecting digital and physical commerce. By integrating Perfect Corp. technologies with its own retail digitalization solutions, the company is creating a dynamic, immersive environment for Amazon's first drugstore. Thanks to the Place & LearnIn this way, customers can simply place a product on a surface equipped with sensors to instantly display the relevant information, facilitating their shopping experience.
" Our mission is to bridge the gap between physical and digital commerce. Thanks to these advanced technologies, we are redefining the way customers interact with products and brands, while offering solutions that enable first contact with the customer and facilitate the work of on-site sales teams. "said Rémi Rouane, VP International and General Manager Digital, Inovshop Group.
