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At Cosmetic 360, Avery Dennison helps brands go digital

At Cosmetic 360, to be held at the Carrousel du Louvre in Paris on October 18 and 19, Avery Dennison will be demonstrating how brands and retailers can become drivers of change and innovation by adopting digital identification technology, including RFID and connected products.

As an example, Bastille, a young French company specializing in natural and sustainable fragrances, recently launched a fragrance transparency initiative using RFID technology. The project, which combines the use of RFID sensors with QR code technology, offers greater visibility throughout the supply chain, and enables an enriched customer experience through the sharing of information with consumers.

The collaboration includes Avery Dennison's comprehensive technology solution, including its atma.io connected products cloud, as well as customer experience experts SharpEnd, a global design studio whose mission is to help brands embrace the Internet of Things.

Avery Dennison will also present solutions to reduce supply chain waste through its atma.io connected products cloud. The company will detail how the platform and RFID technology enable a true digital ID card to be issued to any product, providing valuable and transparent information on the supply chain, product traceability and carbon footprint, enabling brands and retailers to make better decisions  

Maryna Grytsenko, European Beauty and Cosmetics Market Development Manager at Avery Dennison Smartrac, states: "Brands and retailers are looking for transparency, traceability, sustainability and ways to engage their consumers, but also a way to digitize and manage the supply chain efficiently. They want to encourage richer interactions with consumers beyond the point of sale. Avery Dennison's atma.io digital identifiers and connected product cloud establish a single source of truth that brands can trust, providing an additional level of authenticity and traceability throughout a product's journey: from manufacture to shelf and beyond. We look forward to demonstrating all these benefits to Cosmetic 360 visitors."

On Wednesday, October 18 at 11am, as part of the CleanTech conference, Avery Dennison will share its insights on how to better manage supply chain waste and overproduction. In addition to sharing unique expertise and insights, the session will also include key findings from the company's report dedicated to the true cost of supply chain waste, " The missing billions ".

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