On Monday 21 February, for nearly two hours, at the Pierre Mendès France center in Bercy, the cosmetics industry committee met for the second time under the chairmanship of Agnès Pannier-Runacher, Minister Delegate to the Minister of Economy, Finance and Recovery, in charge of Industry. Around the table were Marc-Antoine Jamet, General Secretary of LVMH and President of Cosmetic Valley, as well as Christophe Masson, General Manager of the competitiveness cluster, Emmanuel Guichard, General Delegate of the Federation of Beauty Companies (Febea) and Pierre Pelouzet, Business Mediator.
Alongside them, in remote mode, more than 40 representatives of the industry, industrialists from all the trades in the value chain, located in each of the regions where the major cosmetics production centers are located.
The meeting took place in a context, that of the strong rebound of the French cosmetics industry, described by the cluster's president in his introduction. With an ambivalent observation: if the French cosmetics industry recorded historic figures in exports, with a positive balance of 12.9 billion euros, a strong growth in the United States and China, a turnover on the rise, its market share is declining, its position in Europe is crumbling and its Chinese, Korean and Taiwanese competitors are increasingly ambitious. The cosmetics industry must now develop a strategic vision and strengthen its cohesion within the industry and with public authorities.
During this industry committee, Agnès Pannier-Runacher praised the work accomplished in four major areas of action: the competitiveness of French beauty companies, priorities for innovation and research, taking into account the needs of the ecological transition, and the consolidation of international positions.
Marc-Antoine Jamet, said: "A meeting should be productive. This industry committee was productive. We have presented projects, completed or emerging, to consolidate, modernize, and make our industry and our products more sustainable and desirable. International branding, distribution, European presence, the ball is in the government's court."
Emmanuel Guichard : "Through these numerous collective projects, the cosmetics industry, already a champion of Made in France, demonstrates its willingness to go further by contributing to the industrial reconquest desired by the government and accelerating its ecological transition."
