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Friday August 19th, 2022
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Alliora Boxes reborn and becomes Alliora

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Created in the eighties, the Fougères plant (35,300), owned by the Alliora Coffrets, manufactures cabinets for the perfume, perfume and cosmetics, wine, spirits and accessories. With a production capacity of 15 million boxes a year, it accompanies the major French brands or (Yves Saint Laurent, Bvlgari, Sephora, Estée Lauder, L'Oréal, Yves Rocher, Lancôme, Champagnes Nicolas Feuillate, Chocolats Debaune and Gallais, etc.).

Placed in judicial redress in July 2020 as a result of difficulties encountered by his Italian owner hit in its home market by the Covid-19 pandemic, the tRennes' commercial ribunal has decided on the company's total divestment plan, to the benefit of Antoine Bruno, who becomes the managing shareholder, with his side at the associated with recognized skills in the fields of box-making, high-end printing and luxury marketing and Alian Industries, a private equity, whose core focus is the support industrial companies with potential.

Antoine Bruno, sales manager for more than twenty years at companies specialized in packaging (Rexman, Alliora Coffrets and Pochet-du-Courval), intends to revive the company that becomes Alliora. « Our three-year goal is clear: we want to to redevelop this French company, with real and recognised know-how, by anchoring it in the made in France. For us, it's about to track the turnover of two years ago by relying on a supporting tool industry standards and the skills of our employees. we supported by Rennes investors (Alian Industries) and regional banks (Credit Agricole d'Ille-et-Vilaine and CIC Bretagne). In addition to these economic objectives, we want to build our momentum on an exemplary environmental policy," he indicates.

This recovery ensures the Fougerais and Fougeraises of the maintenance in their environment a factory that employs 35 employees and about 100 temporary workers.

 

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