Arcade Beauty, world leader in beauty sample innovation for over a century, has capitalized on its expertise and knowledge of customer needs to create a new division, Arcade Beauty Retail. This new offer, which includes full project management, marketing, formulation, manufacturing, packaging and delivery, is aimed at the beauty and retail segments.
Arcade Beauty Retail designs targeted turnkey & customizable solutions, produced in small or large series, with reduced time-to-market. This offer focuses on creative, daring beauty routines that respect the environment. The multiple packaging solutions available benefit from the Group's CSR maturity. It anticipates market demand and meets the expectations of all types of customer (major groups, DNVBs, Indian brands and retailers).
Successfully piloted in Europe and rolled out in North America in 2022, Arcade Beauty Retail offers the global market a catalog of product solutions and packaging innovations dedicated to skin, hair and body care. Developed worldwide in France, Europe and the United States, the formulas have been selected for their performance, and are toxicologically validated and approved. In a clean beauty spirit, this range instills naturalness in a simple, fun way. Classic, must-have, ultra-innovative, downright "Instagrammable"... these products are the fruit of careful marketing thinking and expert analysis of market trends: water-free formulas, the "home institute" trend, DIY, a short list of selective ingredients.
Arcade Beauty Retail relies on an industrial network that enables it to produce as close as possible to its markets, in Europe, the United States, China and Brazil, enabling brands to claim local production.
