While Italian glassmaker Bormioli Luigi confirms its entry into the glass make-up segment, Minelli, a specialist in eco-responsible packaging, joins it in a glass and wood lipstick project. The result of this Italian-style marriage is a truly collector's item, both premium and long-lasting: Tango.
On the one hand, wood is a living material whose grain gives it a distinctive aesthetic and unique feel; on the other, glass breathes a premium spirit and its transparency a precious lightness. Now they've come together in a responsible 100 % niche product whose strengths meet strong market demand.
This new-generation lipstick features a wooden base (FSC-certified) and a glass top. Offered as a full service, it can be fully customized by choosing the wood species (beech, ash, maple, etc.) and the finishing (natural varnish, woodstain, metallization, standard or custom shades, etc.). For functional reasons, the central ring is made of bio-plastic, and the removable mechanism is a click away.
For this innovation, Minelli's mPackting division and Bormioli Luigi followed a logic of circularity. Tango is first and foremost a unique piece in terms of its identity and refillable function. Robust, aesthetic and functional, it offers an extremely long service life. What's more, it can be recycled by separating gluelessly assembled components.
