Home Expert advice Page 2

Experts' opinions

Last

SPIM Congress

Spim 2024: skin physiology researchers get together

The editorial staff - November 19, 2024

The Louvre and L'Oréal sublimate beauty through works of art Understanding beauty, its practices, representations and role through the ages and cultures thanks to 108 works of art: this is the tour route offered by the Louvre museum in partnership with L'Oréal. Since November 13, 2024, the Louvre has been offering an original mediation program in the museum's halls thanks to the support of the L'Oréal group. Entitled "De toutes beautés!" (Of all beauties), the program explores over 10,000 years of art and history through a selection of 108 works of art. It highlights the gestures, rituals, objects and practices of beauty, as well as the canons or sublimated visions of beauty. The tour, designed by the Louvre in collaboration with L'Oréal's Art, Culture & Heritage Department, also enables visitors to understand what questions of appearance and beauty say about societies and their transformations. The museum's scientific information is complemented by written and audio mediation. A web-application, accessible by QR code, delivering new content, also offers a lively, immersive experience: works and objects speak and tell their own story in the first person. The application also offers visitors the opportunity to extend this exploration by remaining accessible outside the museum. "The Louvre is the place where we learn about the diversity of beauty and the history of the world, a veritable school for the eye. The dialogue with the L'Oréal teams' expertise in beauty enables us to reach out to our visitors through a new narrative, with a broader look at the museum's collections to reach out to new audiences," said Laurence des Cars, President and CEO of the Musée du Louvre. "Our raison d'être, the idea of creating the beauty that moves the world forward, is to democratize and tell the story of beauty, its plurality and its role since the dawn of humanity. It's a compass that guides our patronage and leads us to seek out new paths and new angles of approach: in this respect, the Louvre is a natural choice, not only because of the richness and diversity of its collections, but also because of its ability to shed light on the most contemporary issues", declared Nicolas Hieronimus, Managing Director of L'Oréal Groupe. According to the two partners, this collaboration contributes to opening our eyes to the diversity of beauty, inviting inclusion and tolerance, across cultures, civilizations and eras. In addition to the visit offered within the museum, a web series co-produced by the Louvre and L'Oréal and broadcast at the beginning of 2025, will enable the youngest visitors to discover and decipher the emblematic works in the tour. L'Oréal and the museum already cooperated in 2023. The cosmetics giant launched the Lancôme x Louvre collection, a limited edition of skincare and make-up products inspired by sculptures.

The Louvre and L'Oréal sublimate beauty through works of art

Woman - hair

According to GlobalData, L'Oréal's advertising strategy combines empowerment, innovation and inclusivity

Skin care cream

What preclinical and clinical claims will cosmetics be making in the first half of 2024?

Scortex_Spark_Packaging_Cosmetics

Packaging: AI automates quality control

Sun protection: recommendations that go unheeded

The editorial staff - 6 June 2023

The Value of Environmental Monitoring

Charles River - 7 April 2023

Eco-responsibility is gaining ground in the field of cosmetics testing

Skinobs - 27 March 2023

In vitro experiments on skin cells and skin aging:...

CNRS Formation Entreprises - 29 November 2022

All aboard! Put skincare manufacturing back on the agenda...

The editorial staff - 29 July 2022

Important product recalls for micro-problems

The editorial staff - 25 July 2022

Between false positives and contradictory studies: the reality on the...

The editorial staff - 21 June 2022

Home fragrances: +6% growth for sensory escape

editocom - 4 January 2022

Study: the best and worst cities for the skin

The editorial staff - 2 November 2021

site-industries-cosmetiques A woman's face showing the proven correlation between microcirculation and skin aging, representing Lifeblood Research.

Lifeblood Research: the correlation between microcirculation and skin aging is...

Shiseido - 23 July 2021

123 Page 2 sur 3

Our last issue

Listen to us!

Consult our media kit

Newsletter

English