At a time when the world of retail is being transformed in the name of the "famous" customer journey, Paris is seeing the birth of a new initiative in support of young companies in the sector. Paris & Co, the economic development and innovation agency, is bringing together major players around a project dedicated to the "omnichannel customer experience: retail & services". The Diam group is committed to this adventure, whose ambition echoes its values and strategy!
The aim of this program is to accelerate the development of young companies and foster collaboration with the platform's partners (AG2R La Mondiale, Bouygues Telecom, Diam, FDJ, Hammerson, L'Oréal). Within this framework, Diam has helped to define the operational and strategic challenges in terms of omnichannel customer experience, and to identify the themes involved:
- Towards personalized anticipation: data & flow analysis, personalized prediction, supply chain performance...
- Towards an enhanced customer experience: customer journey, omnichannel customer path, traffic generation, new branch & store experiences...
- Towards a committed customer: loyalty, commitment, repeat business, ongoing satisfaction, active and responsible consumer...
Following a call for applications (from October 30 to November 30), the first class of startups from the ecosystem will benefit from a dedicated support program from February 2019.
Diam at the heart of its customers' issues, on omnichannel consumer experiences
The world of retail is undergoing profound change, with consumers who are hyper-connected, more aware, more committed and more responsible than ever. "In this context, the physical point of sale remains, or is once again becoming, a fundamental meeting point between a Brand (a House) and its consumer, offering much more than a purchasing journey: a life journey," explains Françoise Raoul-Duval, Managing Director of the Diam Group." Our Group observes, detects, analyzes..., and acts as an ideas laboratory before conceiving a project, from the needs of Brands and retailers, to the design and realization of retail spaces. This expertise is part of a 100 % full-service approach.
With its 2,300 employees in 24 countries, Diam offers a wide range of retail and merchandising solutions. With a strong, responsible commitment to customer satisfaction, Diam's teams build THE encounter between a brand and its consumer.
Applications to be submitted online (by November 30) on :
