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iDSCENT's first Scentouch campaign for the LVMH group

iD SCENT, an innovative player in the sampling market, signs the sampling campaign for its Scentouch technology for the launch of the new Nerolia Vetiver fragrance from Guerlain's Aqua Allegoria line.
For the occasion, the Scentouch tool features the curves of the perfume bottle, with its pure, elegant design enhanced by gold fishnet, a tribute to the brand's famous Abeilles bottle. Inside, the fragrance-impregnated applicator lets consumers discover the scent on the applicator, on the skin, or both.
Protected inside the bottle, the applicator faithfully and stably reproduces the fragrance: bright neroli, highlighted by vetiver and refreshed by basil, combined with a fig accord.

International press and retail distribution

Available in two formats, Scentouch Guerlain Aqua Allegoria will be launched in an international press campaign and distributed in selected outlets in France and Belgium.

 A committed, eco-responsible campaign

Scentouch is an eco-responsible tool with low environmental impact. Manufactured in France, it is made entirely from FSC-certified paper, is aluminum-free and requires no secondary packaging.
This campaign confirms Guerlain's commitment to the environment. Indeed, for several years now, the French House has been committed to "preserving biodiversity, innovating in a sustainable way, acting for the climate and creating a positive societal impact" and above all "protecting one of Nature's most precious prodigies: the Bee".

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