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Journées de la Naturalité: a success!

The Journées de la Naturalité organized by the Innov'Alliance competitiveness cluster on April 3 and 4, 2024 at the Palais des Papes, Avignon, welcomed 190 professionals from the plant production and processing sectors. 

The first edition of the Journées de la Naturalité, in 2022, validated the expectations of professionals regarding the challenges of naturalness. This 2nde edition provided an opportunity to take stock of solutions and go further.

Over two days, some twenty conferences and round tables provided an opportunity to share the latest scientific, technical and economic advances in the agriculture, agri-food, food supplements and health ingredients, cosmetics, flavors and fragrances sectors.

The naturalness market is growing steadily and even intensifying, opening up new opportunities for companies and responding to major social issues. 

Among the issues addressed at the Journées de la Naturalité are the following:

  • Preserving territories and biodiversity. (Provence-Alpes-Côte d'Azur is the driving force behind naturalness, and the national benchmark in terms of natural resources and professional networks),
  • Save raw materials, water and energy resources for industrial production,
  • Developing sustainable solutions at the heart of Factory 4.0 to minimize the environmental impact of operations,
  • Meeting consumer expectations for ever safer and healthier products.

In addition to conferences and round tables, participants at the Journées de la Naturalité were able to schedule individual meetings with R&D experts or future customers and partners. Over 400 appointments were made.

With over 400 members, the Innov'Alliance competitiveness cluster was able to count on the active involvement of its partners in the success of the 2e edition of the Journées de la Naturalité: Région SUD Provence-Alpes-Côte d'Azur, département de Vaucluse, Grand Avignon, ville d'Avignon, Herbarom, INRAE, OvinAlp, Phytocontrol, Shiseido, ArkoPharma, Dachser, Givaudan, L'Occitane, Robertet, Yves Rocher, Squali, etc.

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