A pioneer of sun protection for 25 years, La Roche-Posay offers a new body solar milk that offers high protection, ultra-resistant and respectful of marine life, in a more responsible packaging.
The result of the international partnership announced last October between L'Oréal and Albéa, the world leader in packaging for beauty products, this new tube represents a major advance in the world of cosmetic packaging as it reduces the plastic used by 45% compared to a conventional tube. This innovation is part of La Roche-Posay's action plan to significantly reduce the use of plastic in its products. With a target of 70% recycled plastic by 2025.
In May 2020, the French will be able to find in pharmacies the very first solar tube partially composed of cardboard. Born from the L'Oréal Group's global responsible packaging strategy, this new generation of tubes is designed as an alternative to the packaging currently used for cosmetic products.
To assess the environmental impact of these tubes, La Roche-Posay conducted an initial life cycle analysis alongside its partner Albéa. The results, which were very encouraging, showed that these new 200 ml Anthelios tubes had the lowest carbon footprint in their class.
"Acting for the planet is an emergency," says Laetitia Toupet, International Executive Director of La Roche-Posay. The launch of these very first Anthelios tubes to incorporate cardboard is an important step in our quest to reduce the environmental footprint of packaging. We intend to expand this experimental technology to other flagship products of the brand and democratize it in as many countries as possible. »
"This breakthrough is the result of the ambitious cooperation that has been working with us at L'Oréal over the past year," said Barbara de Saint-Aubin, Managing Director of Albéa Tubes Europe. We adapted our manufacturing process to incorporate this new technology, replacing some of the plastic in the tube with cardboard. With these first Anthelios cosmetic tubes, partially made of cardboard, we have invented together a new technology to create more durable packaging for beauty products. It's a first. »
