Deinove, a French biotechnology company that relies on a radical innovation approach to develop innovative antibiotics and bio-based active ingredients for cosmetics and nutrition, presented its second unprecedented carotenoid intended for cosmetics as a preview at the show In-Cosmetics Asia which took place from November 5 to 7, 2019 in Bangkok. The global launch is scheduled for In-Cosmetics Global 2020 from March 31 to April 2, 2020 in Barcelona.
Essentially known for its ability to absorb blue light, this carotenoid was previously inaccessible. Now available thanks to research work carried out within the Deinove platform, a complete screening of its properties has been carried out on the basis of the most recent evaluation protocols. "The excellent results obtained, and in particular its superiority vis-à-vis benchmark active ingredients, announce an active ingredient that meets the skin's many needs", we say at Deinove.
In-Cosmetics Asia is the largest exhibition dedicated to cosmetic ingredients in the region. Asia represents around 40% of the global cosmetics market and contributes 60% of the growth of this market, the most dynamic segment of which is skin care.
“This event is an opportunity to initiate the marketing of this new asset, given both its excellent performance and the potential of the Asian market. However, the official commercial launch is scheduled for In-Cosmetics Global which will take place in Barcelona in April 2020. Other assets are under development in order to rapidly expand our product portfolio ”, says Coralie Martin, Marketing Manager at Deinove.