- advertising -

L'Oréal makes hair sing

With the new Sonify Hairdevice, listen to the song of your hair "happy" to be repaired. A multidisciplinary algorithm for a new consumer experience.

L'Oréal Japan has developed a new patented assessment technology combining knowledge of the hair surface, the science of friction and the formulation of hair repair products.

Until now, researchers observed the hair's surface under a microscope, and evaluation experts could feel changes in its condition under their fingers. And sensors measured friction.

Today, sonification transforms traditional results into music, bringing the experience of transforming damaged hair into repaired hair within everyone's reach.

In the future, hair salons will be equipped with this device and will offer their customers a new tangible proof of effectiveness: customers will hear the song of their "repaired" hair. This initiative received the Best Basic Research Award at the latest IFSCC 2016 congress. This award highlights L'Oréal's significant progress and major contributions in the field of cosmetics development.

[embedyt] https://www.youtube.com/watch?v=uJjENOjwOV8[/embedyt]

External resources

Sponsored content

site-industries-cosmetiques A woman with long brown hair and green eyes poses pensively against a colorful background of automobile drafts. She touches her face with one hand, revealing pink lips and pale skin, while the lighting accentuates her features.

VividEYE™

Brightens dark circles and reduces puffiness.
site-industries-cosmetiques A person stands against a neutral background, wearing a face mask and holding a small white flower close to his chest, as if captured in a Brouillon automotive sketch. On the right, the Platinum EcoVadis sustainability rating and B Corporation certified company logos highlight the scene.

Technature: WoW Impact, B-Corp label and EcoVadis Platinum for a sustainable future

Technature affirms its CSR commitment with "WoW Impact", B-Corp certification and the EcoVadis Platinum medal, embodying a responsible future.

Related articles

Our last issue

Listen to us!

Newsletter

en_USEnglish