With the new Sonify Hairdevice, listen to the song of your hair "happy" to be repaired. A multidisciplinary algorithm for a new consumer experience.
L'Oréal Japan has developed a new patented assessment technology combining knowledge of the hair surface, the science of friction and the formulation of hair repair products.
Until now, researchers observed the hair's surface under a microscope, and evaluation experts could feel changes in its condition under their fingers. And sensors measured friction.
Today, sonification transforms traditional results into music, bringing the experience of transforming damaged hair into repaired hair within everyone's reach.
In the future, hair salons will be equipped with this device and will offer their customers a new tangible proof of effectiveness: customers will hear the song of their "repaired" hair. This initiative received the Best Basic Research Award at the latest IFSCC 2016 congress. This award highlights L'Oréal's significant progress and major contributions in the field of cosmetics development.
[embedyt] https://www.youtube.com/watch?v=uJjENOjwOV8[/embedyt]
