Aptar Beauty launches a new integrated service: Turnkey Solutions by Aptar, an offering deployed in Europe, the Middle East and Africa. The aim is to support brands from product design to market launch.

As a global specialist in distribution systems, Aptar Beauty aims to support its customers and anchor its business in the field of co-development.

By deploying Turnkey Solutions, the company adds to its expertise the ability to design advanced formulations thanks to an in-house laboratory and a network of partners, and know-how in qualitative packaging.

Made to measure...

"Customers have been asking us to expand our value proposition to include formula expertise. With Turnkey Solutions by Aptar, we are now able to offer a complete beauty service for brands of all types and sizes."explains Benoit Mirandel, Director of Turnkey Solutions.

Turnkey Solutions is based near Paris. According to Aptar Beauty, Turnkey Solutions benefits from the agility and speed of a start-up backed by the industrial resources of a benchmark group.

The service will draw on the expertise and know-how of Fusion Beauty Lab, an in-house laboratory located in New Jersey, USA. The two laboratories will share their expertise and resources.

"We are a dynamic collective of brand disruptors and gas pedals, specializing in all aspects of product development, from formulation and packaging, to regulation and execution. As part of the Aptar family, we have the know-how, industrial capacity and infrastructure of a multinational beauty company, but we also identify with the forward-thinking of young independent brands."says Savéria Guelfucci, Marketing Manager.

Turnkey Solutions targets start-ups and independent companies as well as well-known brands and groups, offering industrial resources and expertise.

Aptar's continuous progress in sustainability is integrated: the packaging offered is eco-designed; eco-responsible options - PCR (post-consumer recycled plastic) materials, metal-free pumps, refill formats - are favored. Aptar's processes also take into account the circular economy, reducing carbon emissions and lowering the overall impact of products.

... to ready-to-use

Aptar Beauty is also offering its customers a first ready-to-use collection, called New Dawn, to further accelerate time-to-market.

The collection includes treatments tailored to the specific needs of the most in-demand segments, with, according to Aptar Beauty, "new textures and gestures for a complete sensory experience."

Made in France to responsible beauty standards, New Dawn products are cruelty-free, vegan, mainly based on natural ingredients and packaged in premium packaging.

The New Dawn collection includes :

• Boost Me Up, with a milky-textured anti-pollution cleansing gel and an AHA skin-illuminating serum
• Drop Me Up, with apricot, raspberry and baobab oils for skin, hair and beard care
• Face Me Up, with a purifying mask and a moisturizing face mask
• Hair Me Up, with a soothing, moisturizing mask for scalp and hair
• Bubble Me Up, with a moisturizing and comforting gel activator.

With Turnkey Solutions, Aptar Beauty aims to offer a range of services tailored to the changing needs of both start-ups and long-established brands, in terms of responsiveness, innovation, eco-responsibility, efficiency and quality.

_{Photo from the Turnkey Solutions presentation video.}

Serving independent perfume and cosmetics brands, Coverpla is a supplier of standard primary packaging, able to provide its customers with customized, cost-effective solutions. The company relies on the sale of simple, sought-after elements (glass bottles and jars, caps and pumps, etc.) produced in large series, which small and medium-sized businesses can appropriate, while decoration and all stages of personalization can be carried out by Coverpla. "We offer the most standard products possible so that our customers can compose with a decor, a pump color, a hood and design their specific product."says Bruno Diepois, President of Coverpla.

At Paris Packaging Week, held January 17-18, 2024, Coverpla unveiled Paros, a minimalist cylindrical cap in zamak. The injection-molded cap features a PP insert and can be customized by embossing, debossing or stamping. It is offered in a silver or gold finish, but can be supplied in a variety of other colors. "This is a standard product made in Portugal, finished in France. This "banal" object has been designed to meet our customers' requirements in terms of size. Designed to be personalized, it can, for example, be engraved in relief or have stripes on the side. This is the very essence of Coverpla: to provide a quality product that we can modify on demand. In the same way, our bottles can also be decorated or lacquered".explains Bruno Diepois.

With regard to its range of perfume bottles, the company has entered into a partnership with Spanish glassmaker Estal, with the aim of strengthening its global offering. Coverpla has adopted the Doble Alto reference, whose retractable base gives the appearance of a heavy base in line with luxury codes. Three lightened glass bottles - Bandeau, Tote and Cloche - are based on Estal's Bubble concept, whose champagne-bottle-like inset base compensates for the smaller size typical of lightened bottles, for a format identical to that of a traditional bottle. The three models are available in 30, 50 and 100 ml sizes, with three different ring finishes. They can be matched to all the caps in the Coverpla catalog. 

Estal products are available in natural or amber-tinted pure glass. They are also available in 100% % glass from the recycling of unsorted household packaging. This type of glass is available in a variety of colors, and sometimes with other irregularities: an accepted option. Coverpla has chosen to open its catalog to the concept.

Yaël Zajac

Under the "Paris Packaging Week" banner, ADF, PCD, PLD and Packaging Première confirmed their status as the leading packaging events for aerosols, beauty and personal care products, premium beverages and luxury goods.

Easyfairs, organizer of Paris Packaging Week, describes the 2024 event as a "record edition". The event brought together some 14,000 packaging specialists at Paris Expo Portes de Versailles on January 17 and 18, an increase of 10.4 % on the previous edition in January 2023. Nearly 10,000 visitors representing some 3,000 brands and design agencies, and over 4,000 people representing the 637 exhibitors present, attended the show.

Among the participants: major French and international brands operating within the aerosol, beauty, beverage and luxury markets, including teams from LVMH, L'Oréal, Chanel, Gucci, Unilever, Estée Lauder, Pernod Ricard, Diageo and Rémy Cointreau.

"There was a real sense of dynamism and energy at this event. And, in my opinion, it reflects the incredible creativity and innovation we see every day in this industry, said Josh Brooks, Director of Paris Packaging Week. We are fortunate to welcome the world's leading packaging suppliers, specifiers and designers to this event. It's been a real pleasure to bring these communities together and participate in the creation of the next generation of packaging. I'd like to thank everyone who helped make Paris Packaging Week such a special edition this year: our exhibitors, our visitors, our exceptional speakers and the many educational, associative and media partners who support the event."

At the conferences, representatives of numerous brands, design agencies, packaging suppliers and associations joined over 100 speakers. 

The ADF, PCD and PLD Innovation Awards also recognized the best packaging: 32 prizes and 19 certificates were awarded.

TNT Group has been entrusted with manufacturing the packaging for Skin Activator Rollerball, the latest product launched by Westman Atelier, the American brand founded by Gucci Westman.

In keeping with the brand's codes, Skin Activator Rollerball's packaging features a removable ball applicator combined with a refillable and reusable device.

A patented concept from TNT Group, its magnetically-retained removable stainless steel ball offers unlimited fluid movement, as well as a cold-effect contact surface area 300 % greater than that of a conventional roll-on applicator, according to TNT Group.

Thanks to an integrated pump system, a single press on the refill bottle is all it takes to deliver the formula without the risk of back-air and contamination. The applicator's removable ball can be completely washed, or even sterilized, after use. The refill is easily replaced with a key.

"After seeing the concept of the removable rollerball, inspiration immediately struck and I imagined a refillable skincare product, taking up our brand's unique aesthetic codes and incorporating this patented rollerball. This customized refillable packaging illustrates the brand's 3D design language that I created when I set up Westman Atelier. One of my favorite quotes that reflects my approach to packaging design at Westman Atelier is "Details are not details; they make the design", Charles Eames".explains Angela Piner, Chief Design Officer at Westman Atelier.

Details of the Skin Activator Rollerball include the disruptive proportion of the silhouette, the custom thickness of the aluminum for a deeply defined recessed logo, the engraved branding on the inside of the cap and the slim, revealing elements of the sharp-edged flush base. Metallic details combining a customized gold bead and a shotgun barrel pump are also noteworthy. The tactile matte finish is a customized white shade with a pink undertone created by Piner for the launch of Westman Atelier's new skincare line.

Angela Piner adds: "For any innovation, functionality is paramount in packaging design. This required collaboration between engineering (Gina Bueti, Engineering at Westman Atelier), myself and TNT Group to maximize ease of use by the consumer, which translates in particular into the system for replacing the glass refill flush with the base, thanks to a key."

The Skin Activator Rollerball range includes two 20ml refill bottles of serum, one of which is pre-loaded in the device. The refill bottles are made of drawn glass, lacquered in nude then screen-printed. A screw neck was chosen to ensure refillability and recyclability of the parts once separated.

"TNT Group is very proud to have worked alongside Westman Atelier, a prestigious brand that is particularly demanding in the quality and authenticity of the skincare and make-up products it creates."says Boris Schaefer, VP Sales at TNT Group USA.