For the launch of its Palpebral range, the SVR laboratory has chosen a recycled and recyclable airless solution from Aptar Beauty.

Aptar Beauty, a global specialist in distribution solutions, is adapting its standard packaging offering by proposing more sustainable versions of its best-sellers, notably through the integration of recycled materials.

The Airless Micro 30ml pack, for example, is available in an rPET version, with the barrel molded entirely from recycled PET. Compatible with the most sensitive formulas, while ensuring their protection thanks to airless technology, rPET is also recyclable.¹ in the PET industry.

Despite the constraints imposed by the recycled material (a grayer color than that obtained from conventional material), Aptar Beauty was able to reproduce the iconic pink color of SVR's Palpebral range, while retaining a transparent effect allowing the formula to be seen.

Thanks to the technical experts at Aptar Beauty, Laboratoire Dermatologique was able to reconcile brand aesthetics, consumer convenience and respect for the environment.

"SVR wanted recycled and recyclable packaging that could both protect and enhance their formula, without compromising the aesthetics and feel of the product to the touch. A successful challenge for the teams at Aptar Beauty Villingen in Germany, who also achieved a 52 % reduction in CO2 emissions.² thanks to the rPET containerexplains Magdalena Kaminska, Beauty Marketing Director EMEA, Aptar Beauty.

Baume Palpebral by dermatological laboratory SVR was launched in October 2023. A success that Aptar Beauty presents at trade shows.

Aptar Beauty's Micro range is also available in a variety of formats, shapes and materials, offering numerous customization options.

^{1. In its standard configuration, excluding any decorative considerations}.

^{2. In kg of CO2 equivalent per 1000 units. Based on a container composed of 100 % of mechanical PCR resin and 100 % of conventional resin. All emissions calculations were carried out using the Aptar Eco Design LCA tool, on raw materials only. No third-party reviews were carried out.}

The latest addition to the airless range from international beauty packaging manufacturer and supplier Quadpack, the Ultra Solo solution combines airless technology with a single-material design. 

Available in 15 ml, 30 ml and 50 ml capacities, this easy top-fill product features a single-wall packaging for a minimalist yet neat design. Thanks to its polyethylene (PE) composition, Ultra Solo's slim silhouette can feature a high-gloss finish, and the wide variety of decoration options makes the solution adaptable to any brand identity.  

With a metal-free pump, the entire packaging solution is made from a single recyclable material: all Ultra Solo components - cap, pump motor, actuator and bottle - are made from PE. 

The recyclability of 100 % of the Ultra Solo solution is certified by the cyclos-HTP* institute, a European leader. "We aim to achieve greater recyclability in our product development, explains Alejandra Isern, Category Specialist at Quadpack. And nothing is easier to recycle than single-material packaging. Ultra Solo is also our first PE airless solution, and expands the range of materials in our airless portfolio."

Airless technology ensures an exact dosage of 0.15 cc per application, regardless of the pressure applied. The hermetically sealed environment protects the formula from external contamination and reduces the need for artificial preservatives. The pump system also allows the consumer to use it from any angle.

As with all products in the Quadpack catalog, an environmental report is available for Ultra Solo, incorporating life-cycle analysis and other impact data to help brands achieve their sustainability objectives.

_{*Certificate valid in Germany, Ireland and the Netherlands.}

The young company less is more offers a range of shampoos, shower gels and hand washes in powder form, which can be mixed with water to create a liquid cleanser. 

The brand has been invited by Dada Market - the new showcase for committed brands - to exhibit on the first floor of Printemps Haussmann from March 4 to 17, 2024, in the Espace Joli cadeau.

Less is more is an opportunity to promote its virtuous consumption model. The brand is committed to creating high-quality products with the least possible negative impact on the planet. The multi-sensorial formulas of its products are composed of over 99 % of ingredients of natural origin, and contain fragrances rich in high-quality natural essential oils.

The powder is packaged in 25g recyclable paper sachets for 250ml of cleansing care (approx. 100 uses). The products are refillable, and can be used in bottles made from recycled PET 100% offered by less is more, or in their own containers.