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Madame la Présidente and Superga Beauty: 360° support

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The editorial staff
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Superga Beauty, the "Beauty" division of the Superga Invest group, a specialist in services for the luxury goods industry, is helping French start-up Madame la Présidente to extend its ranges and give its products a makeover.

The brand is expanding in the hair beauty market with a complete and inclusive natural offer dedicated to all hair types, straight, curly, frizzy... It includes hygiene, care and styling products, accessories and dietary supplements for women's, men's and children's hair.

Thanks to its full-service expertise, Superga Beauty is at its customers' side at every stage in the manufacture of their products, from design to industrialization.

A partnership for successful projects

The young French brand Madame la Présidente called on Superga Beauty's 360-degree expertise to support its development. Formulation and regulatory monitoring were handled by Superga Beauty's partner laboratory, while Superga Beauty teams managed the entire value chain from pack sourcing, through industrialization, to delivery of the final product.

"Our full-service offer means that each customer is supported at every stage, from design to implementation. Madame la Présidente benefits from a team of experts to manage her projects, develop her products and ensure their industrialization. The brand can thus rely on Superga Beauty to ensure its growth and devote itself solely to the success of its brand and the satisfaction of its customers.said Nathalie Dickeli, General Manager of Full Service & Promotion.

Give your products a makeover with full service

Superga Beauty, through its full service offer, also takes charge of brand and range developments. After working with Madame President's decision-makers to identify areas for improvement on existing tubes, Superga Beauty proposed a change in printing technology. For the time being, two products are being transformed, with flexographic decor printing on the entire packaging. Superga Beauty also made it possible to change two formulas from a jar to a tube. "For each new project, the Superga Beauty team brings its experience to bear on the choice of decor, technical solutions and costs."emphasizes Nathalie Dickeli.

A complete offering designed, formulated, manufactured and packaged in France

Superga Beauty gives its full-service customers the benefit of its French industrial base, comprising six wholly-owned plants. Madame la Présidente's hair care range is made and packaged at the BPS 60 cosmetics site in Montataire (60), while copackings are produced at the Chaulnes site (80). The full service team works closely with the planning and production teams, guaranteeing total control over execution.

"This collaboration with Superga Beauty is a further step in building the Madame la Présidente brand, explains founder Meriem Malone. French manufacturing has always been key for us, as has eco-design, which is equally important. With this partnership, it continues to be present at every stage of product realization, from the naturalness of formulas, beyond the 95 % of natural ingredients, to the recyclability of packaging. Taking full advantage of Superga Beauty's expertise and CSR strategy enables us to take concrete action to reduce the carbon impact of our brand."

The collaboration between Madame la Présidente and Superga Beauty is a long-term one, and several projects are already underway... Backed by a solid partner, committed to an effective and concrete CSR approach, the brand can calmly accelerate its development and conquer new markets.

Symrise inaugurates The Little Red House, its new creative center in the heart of Shanghai

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The editorial staff
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Symrise strengthens its position in the Chinese fragrance market and inaugurates The Little Red House, an intimate, immersive and collaborative creation hub in the heart of Shanghai. Located within an iconic building designed by French architect Jean Nouvel, this unique and inspiring space is a new place for fragrance creation to spark ideas and co-create in real time.

A modern showcase for creativity

Located in the Xuhui district, The Little Red House is Symrise's new creative center dedicated to the Asian market, inaugurated on May 18 in the presence of Ricardo Omori, Deputy President of the Fragrance Division, Eder Ramos, Global President of the Fragrance Division, perfumers Alexandra Carlin and Maxime Exler and other key members of the Symrise team. The name refers to the Symrise logo and the red walls of the iconic The Roof building, designed by French architect Jean Nouvel to capture the quintessential soul of Shanghai. 

Dedicated to fragrance creation, market research, creative arts and olfactory culture, The Little Red House will be the venue for exclusive events and cultural programs such as masterclasses, meetings with perfumers and trend conferences aimed at learning, connecting and sharing knowledge. Symrise customers, perfume enthusiasts, influencers and journalists will be able to exchange ideas in this collaborative space and be nourished by genuine creative energy.

"China is a strategic market for Symrise. We inaugurated a new R&D center in 2019 in Pudong, invested €200 million in a new factory that opened in 2020 in Nantong. Now, The Little Red House offers us a dedicated space to co-create with our local and international customers, and showcase many of our high-tech skills. The Little Red House marks Symrise's continued expansion and the reinvention of fine fragrances in Asia, says Ricardo Omori.

"We believe it's important to be at the forefront of innovation and to listen to our customers. Like L'Appartement Étoile in Paris, The Little Red House is strategically located in the center of Shanghai and will enable us to be closer to our customers, while offering a modern ambience that leaves room for creativity."says Julianne Pruett, Global President Fine Fragrance.

A new Laire base to celebrate fine perfumery and China

To celebrate the opening of The Little Red House and pay homage to China, perfumers David Apel (USA), Maxime Exler (China) and Suzy Le Helley (France) worked to rework an iconic Laire base, Piviane, to offer a new, modern interpretation. The new base was previewed at the inauguration.

The new Piviane Impériale DL takes up the leathery signature of the emblematic Piviane, in which the animalic note has been replaced by a gentle smoky sensation to create an intoxicating, delicate floral scent. A blend of natural and synthetic ingredients, and exclusive Symrise captives, Piviane Impériale highlights Mada- gascar vetiver and longonza, artichoke Symtrap and Symrose.* and Sympep**. "This new Laire base is the quintessence of floral sophistication, a chiaroscuro between a luminous, flowery peony wrapped in a smoky, leathery facet. The ultimate touch of majestic femininity. A celebration of fine perfumery and China," says Symrise.

"It was an extraordinary journey to dive back into the world of Laire, even more so for a project like this. We modernized the base by replacing the signature animal leather with a smoky facet. To achieve this, I played with our new Sym-pep captive and a touch of longoza refreshed the floral heart. The result is still a floral explosion, with a unique premium touch, which is ultimately what Laire bases are all about."explains David Apel.

"Having spent the last two years in China, this new base is a true tribute to Chinese beauty and its love of fragrance. I love exploring new ingredients and challenging myself, so in addition to our Symrose captive, I was keen to add Artichoke Symtrap which brought a unique fresh note."says Maxime Exler.

The contrast between the delicacy of the flowers and the leatheriness of the original base has always fascinated me. In Piviane Impériale DL, I wanted to play with our elegant Madagascar vetiver, which adds a sublime smoky note. In this way, we were able to preserve this astonishing contrast in a new, gender-neutral interpretation.explains Suzy Le Helley.

* A complex floral ingredient that enhances the naturalness and radiance of floral fragrances with an intense note of rose, very natural and clean, with a light touch of geranium and lily of the valley.

** Natural aromatic composition obtained by a patented process from an essential oil with woody, peppery notes with moss, balsamic and patchouli facets.

Photo:
From left to right: Ricardo Omori (Deputy President, Fragrance Division), Karim Lisi (VP Business Development, Fine Fragrance APAC Division), Eder Ramos (Global President, Fragrance Division).

Pettenon Cosmetics selects Centric PLM to streamline product development

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The editorial staff
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Italian group Pettenon Cosmetics Spa SB partners with Centric Software to streamline collaboration, boost productivity and reduce time-to-market. 

Centric Software offers innovative business solutions designed for the planning, design, development, procurement and distribution of products - apparel, footwear, sports equipment, furniture, home furnishings, beauty products, food and beverages, luxury goods... - enabling companies to achieve their strategic and operational digital transformation objectives.  

For over 70 years, Pettenon Cosmetics Spa SB has been developing top-of-the-range professional hair care products for the Italian and international markets. The group offers premium products, adapted to the specific needs of local markets and suitable for different hair types and natures. Its sales network is deployed in 91 countries, and offers 170,000 references - shampoos, masks, styling products, hydrogen peroxide and other technical products.

Pettenon Cosmetics Spa SB's ambition is to enhance beauty through an ethical and sustainable approach to cosmetics designed to beautify their users.

In 2021, this commitment by Pettenon Cosmetics Spa SB to responsible, sustainable and transparent actions was recognized by the Italian State, which awarded it the qualification of a company of general interest.  

From the outset, Pettenon Cosmetics Spa SB owes its success to its commitment to three strategic pillars: innovation, digital transformation and sustainable development. In 2022, Pettenon Cosmetics Spa SB has identified the need for a new digital solution to consolidate its competitive edge and the strength of the guiding pillars underpinning its commitments. 

"Teams were wasting precious time entering data by hand, opening the door to human error, says Giulio Pistolato, IT Manager at Pettenon Cosmetics SPA SB. We seized the opportunity to streamline our data and automate tasks with the aim of offloading our teams, improving our productivity and reducing our costs." 

Following a process of analysis and evaluation of the various solutions on the market, Pettenon Cosmetics Spa SB selected Centric PLM, Centric's PLM solution for cosmetics, skincare and fragrances, to support its digital transformation objectives. 

"We chose Centric PLM because it was able to meet all our needs, and because it's one of the best solutions in the industry, justifies Giulio Pistolato. The PLM repository common to all data, and its ability to increase efficiency, reduce the risk of error, and guarantee our compliance with safety and environmental standards, will ultimately contribute to boosting the quality of our products and reducing our time-to-market."

Pettenon Cosmetics Spa SB plans to deploy Centric PLM in several departments, including R&D, purchasing, logistics and IT. The PLM platform will host over fifty new product development projects. 

"Thanks to Centric PLM, we expect to be able to significantly consolidate our product development, adds Giulio Pistolato. With automation, we expect to increase productivity, reduce costs and improve product quality - all factors that will strengthen our competitiveness in the marketplace."  

Collaboration is another of Pettenon Cosmetics Spa SB's core values, and the company is looking forward to a long-term partnership with Centric Software.  

"The collaboration with the Centric Software team was extremely constructive, dynamic, and helped lay the foundations for growth."says Giulio Pistolato. 

"We are delighted with our partnership with Pettenon Cosmetics Spa SB, concludes Chris Groves, President and CEO of Centric Software. Our companies share the same values of innovation, digital transformation and sustainable development. We look forward to deepening our collaboration with Pettenon Cosmetics Spa SB, with a view to the long term." 

S'Young International helps European brands enter the Chinese market

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The editorial staff
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Since 2018, S'Young International has been supporting beauty brands to navigate the Chinese market - Evidens De Beaute (France), Pier Augé, Memo Paris (France), Lierac (France), Jo Loves (UK), Zelens (UK), Lord & Berry (Italy), Kiko (Italy), Lumene (Finland), Mesoestetic (Spain), Natasha Denona (USA), Cellex-C (Canada).

To celebrate the success of the brands it supports and the opening of its campus in Changsha (improved headquarters), S'Young International organized a "Festival of Brands" in April. Customized ceremonies were created for four of our supported brands: Evidens de Beauté, Lumene, Lord & Berry and Pier Augé. 

During the festival, S'Young International CEO Marshall Chen talked about the success of Evidens De Beauté and Pier Augé (which the Group acquired in 2020). Both brands are enjoying real success in China, thanks to S'Young International and in particular Pier Augé, which had virtually disappeared from the beauty market. 

"We are delighted that our partner brands have come to S'Young City to commemorate the completion of our new campus and our close partnerships. This festival has been specially designed to celebrate the success of our partner brands by showcasing their uniqueness and product portfolios against our most prestigious distributors and key opinion leaders here in China. This will enable more partners and consumers to understand these foreign brands and develop them to their full potential here in China," said Marshall Chen.

According to the company, S'Young International is the leading Chinese partner for international beauty brands seeking to penetrate the Chinese beauty market. The company's beauty brands are worth an estimated 110 billion euros.

The great success of Pier Augé x S'Young International

In 1961, Pier Augé, the French luxury beauty brand, was launched and enjoyed some success in its own market. During the 1980s and 1990s, as competition between French beauty brands intensified, the brand's over-reliance on brand awareness and lack of investment in digital and marketing led to bankruptcy and its acquisition in 2020 by S'Young International. 

In 2021, S'Young International and the brand formed a partnership to introduce Pier Augé to the Chinese market and turn around the brand's fortunes.

The S'Young International group is committed to respecting the brand's concept and heritage, while presenting it to Chinese consumers in a way that appeals to them. 

Pier Augé was able to shape the success of its flagship product "Douce Aura" into the number-one international cream on TMall global. Thanks to the support of S'Young International, Pier Augé achieved sales of $1 million in its first 18 months, and brand awareness increased by 536 % in 2022. 

According to the Chinese group, S'Young International enabled the brand to reach millions of consumers and gain exposure worth 59 million euros.

Serge Lutens calls on The Oz to rethink its e-commerce experience

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editocom
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The Serge Lutens brand has chosen The Oz to help optimize its digital and e-commerce offering, including the redesign of its French, European, US and UK sites.

Founded in 2008, The Oz (formerly The Other Store) advises and supports brands in fully exploiting their digital sales potential by developing unique expertise in omnichannel e-commerce.

With the internationalization of its business, Serge Lutens is looking to accelerate its e-commerce development and offer visitors to its website an experience tailored to the specific needs of consumers in each of these four zones, as an extension of what the brand already offers in-store: a voyage of the senses in a veritable showcase of luxury.

An emblematic universe and experience

Steeped in Eastern cultures, notably Japan and Morocco, Serge Lutens captures the essence of these cultures in his creations.

Going against the grain of the beauty industry, Serge Lutens attaches particular importance to the experience it offers its customers. in situ A resolutely different and original approach.

The brand chose The Oz for its digitalization. Its mission: to reproduce the essence of Serge Lutens, with its japanese lines and Moroccan colors, on the web, while offering online visitors a smooth, pleasant browsing and sales experience. Four websites are involved: the French and European markets, as well as the UK and US markets.

Relying on the expertise of The Oz, Serge Lutens intends to anchor its brand in an efficient and comprehensive e-commerce experience: from acquisition strategy (SEA, SEO, CRM...) to replateformring from Magento to Shopify, including inventory management, e-merchandising, sales and marketing action plan. Serge Lutens aims to accelerate its online growth.

" The last redesign of the Serge Lutens sites took place in 2018, over 5 years ago and above all before Covid, so it was quite natural for us to begin this project with The Oz. While we had substantial specifications and time constraints linked to the approach of the end of the year - an unavoidable commercial highlight for our business - The Oz enabled us to bring to fruition a unique user experience, responding to the specific expectations of consumers in four distinct geographical zones, thanks to a new design and rethought ergonomics, as well as new services for our customers, all while faithfully respecting the creative DNA of our brand. This has enabled us to generate growth of almost 30 % over the previous year, and our traffic and conversion rates are experiencing a similar dynamic. "says Cécile Robin, eBusiness Director EMEA for the Shiseido Group.

The Oz conquers new markets

The Oz's support is based on a panel of Shopify and proprietary modules and tech tools to enable companies to develop new business opportunities, build customer loyalty and reach their full digital potential.

For nearly 14 years, The Oz, which has been awarded the distinction of Shopify Plus Partner, has supported major French and international brands in the deployment of their online sales business: Des Petits Hauts, Déco Cuir, Cyrillus, Gérard Darel, la fée maraboutée... and is now strengthening its beauty expertise by supporting the Serge Lutens brand in the optimization of its e-commerce offering.

" We're very excited about this collaboration with Serge Lutens, an absolute reference in the world of fragrance and beauty, a sector for which the experience provided to its customers is a major issue. As e-commerce experts, we have a clear role to play in this market in "converting" this experience from the physical to the digital, which is perfectly in line with our strategy of conquering new territories. "comments David Sobel, co-founder of The Oz.

A groundbreaking test to assess the ecotoxicology of cosmetics on corals

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The editorial staff
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SGS, the world leader in cosmetics testing, inspection and certification, has teamed up with the Ephyla laboratory, via its EcoSeaStems initiative, to develop a complementary ecotoxicology test on corals.

The "ReefTox" test aims to assess the toxicological impact of a cosmetic ingredient or product on a population of corals representative of tropical/indopacific bathing areas (known as the "coral triangle"). Contrary to what already exists on the market, this new test developed by Vincent Bourgeteau, biologist at EcoSeaStems, evaluates the toxicity of products on 50 species/specimens of hard and soft corals (ReefTox50) to obtain a true representation of the coral population. A version on 12 corals (ReefTox12) is also proposed in case of doubt about the product or formula, to avoid the risk of damaging too many cuttings.

"Over the past 1 year, our customers' requests for tests have increasingly focused on the ecotoxicity and biodegradability of their products, enabling them to verify the effect of an ingredient or finished product on the environment. Testing the impact of sunscreen products on corals enables us to support our customers in their quest for naturalness. This new partnership is in line with our approach, initiated more than 20 years ago, of carrying out ecotoxicology (and biodegradability) tests on raw materials and cosmetic formulas in seawater and freshwater".says François Richeux, COO Cosmetics and Hygiene at SGS Group.

"We're proud to have succeeded in developing this test, the first of its kind in France. We began working on the subject in 2020, at the start of containment. Worldwide, a large number of cosmetics laboratories have banned chemical UV filters and switched to mineral filters. ReefTox is the ideal solution for measuring the impact of these reformulations on coral environments.says Vincent Bourgeteau.

Corals, essential to the ecosystem 

Corals, which come together to form coral reefs, are home to 25 % of our planet's marine life - nearly two million different species living in, on and around the world's reefs. Some 500 million people live off corals. Yet it is estimated that around a quarter of the world's coral reefs have already suffered irreversible damage, and two-thirds are seriously threatened. The cause: human activities that are gradually degrading marine habitats.

The foundations of an unprecedented test 

To assess the short- and medium-term impact of a cosmetic ingredient on 50 species of coral, the corals are placed in a seawater aquarium whose physico-chemical parameters (temperature, pH, oxidation-reduction, salinity) are controlled to meet coral culture requirements. After an adaptation period (two hours), the sample to be tested is dosed and then placed in contact with the corals for approximately 24 hours. During this period, regular monitoring of water physicochemical parameters, general condition and coral survival is carried out by and under the supervision of a coral aquaculture specialist. At the end of the contact period, the corals are transferred to quarantine aquariums, containing standardized seawater, for a period of two weeks. During this quarantine period, the general condition and survival of the corals, as well as physico-chemical parameters, are regularly monitored by a coral aquaculture specialist. Evaluation of the survival and general condition of the corals, as well as the various physico-chemical parameters during the contact and quarantine periods, enables short- and medium-term assessment of the impact of the products to be tested.

SGS, a global offer for the world of cosmetics in search of naturalness 

With globally recognized expertise in cosmetics testing, auditing and certification, SGS France carries out over 15,000 tests every year and works with over 800 customers to offer a wide range of services to help brands verify the safety, quality and performance of their products, and support them in their green transition process. This involves verifying that cosmetics and personal care products comply with the requirements of applicable regulations and other relevant regulations on cosmetics, aerosols and hazardous substances. SGS experts can also verify the compliance of products and manufacturing processes with various social and environmental standards. At the same time, in the context of the circular economy, SGS teams are in great demand when it comes to bulk, reusable packaging (recycled or not) for technical, dosage and regulatory issues.

Groupe Berkem signs distribution agreement with Azelis

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The editorial staff
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Groupe Berkem, a leading player in plant-based chemistry, has announced the signature of an agreement with Azelis, a major global provider of innovation services in the specialty chemicals and food ingredients sectors, for the distribution of its cosmetic ingredients in Thailand and South Korea.

Azelis is a leading global provider of innovation services in the specialty chemicals sectors, and a trusted partner for companies wishing to develop their activities in Southeast Asian markets. The company has an extensive presence in the region, with offices and laboratories dedicated to the Personal Care sector across the Asia-Pacific region, as well as strategic partnerships with chemical suppliers worldwide. Azelis Asia-Pacific provides a comprehensive portfolio of innovative solutions for the life sciences and industrial chemicals sectors across multiple applications.

With this new distribution agreement, and in line with previous agreements, Groupe Berkem affirms and reinforces its strategy of international networking via specialized distributors, in the Thai and South Korean cosmetics industry markets, for its plant-based ingredients.


Thailand's fast-growing cosmetics industry is Asean's third-largest market, after Indonesia and the Philippines, driven by growing consumer demand for innovative, high-quality cosmetics. The South Korean cosmetics market is one of the largest in the world, particularly in the area of skin care. Korean consumers are known to be very demanding when it comes to the quality and innovation of their beauty products.

Éric Moussu, Groupe Berkem Sales Director, comments: "We are proud to be pursuing our international development strategy by relying on high-quality specialist distributors like Azelis, who are recognized in their markets. We are constantly working to improve and offer our expertise and products internationally in key growth markets such as Southeast Asia. We continue to demonstrate the flexibility that enables us to fully adapt to the specificities and local regulations of the markets we serve, drawing on our own know-how and that of our partners. We are very pleased with this distribution agreement and to be able to benefit from Azelis' influence in the South-East Asian markets".

Kimberly Chung, Director of Business Development for Azelis Asia-Pacific, adds: "The integration of Groupe Berkem's range of plant-derived ingredients represents a real enrichment for our product portfolio aimed at the Thai and South Korean cosmetics markets. Indeed, its innovative character and naturalness benefits correspond perfectly to the demanding criteria of our customers in these countries. We thank Groupe Berkem for its confidence in Azelis and look forward to working together to bring our customers combined technical expertise and innovative formulations."

Sun protection: recommendations that go unheeded

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The editorial staff
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At the 25th World Congress of Dermatology (WCD), to be held in Singapore from July 4 to 7, Pierre Fabre's Patient Relations Department will be presenting new results, as part of its Safe "Sunscreen Assessment Family Experience" program, initiated in 2021. 

For over 30 years, health authorities have been running prevention campaigns, hammering home the same messages and recommendations to protect against the harmful effects of the sun. However, the first results of the Safe study, published at the beginning of 2022, have shown that behavior in terms of sun prevention is not in line with public health recommendations. 

"70% of children were exposed to the sun during the hottest hours of the day, and only 13.1% of adults received adequate sun protection. It is with the aim of better understanding these results that the Safe program, piloted by the Fabre patient relations department for the Avène brand, is continuing this year with a new survey, involving 50,000 people, including 4,000 in France".says Dr. Gautier Doat, Eau Thermale Avène Medical Director. 

This latest phase of the program highlights several lessons. If the majority of the population protects itself poorly from the sun, it's mainly because they've forgotten. In addition, almost a quarter of the population uses no sun protection at all. In addition, the prevention of skin cancer is not often cited as a reason for sun protection; sunburn and skin ageing are the most frequently cited arguments. Women seem to protect themselves better than men, and few people with phototypes IV to VI use regular sun protection. There are also disparities between age groups; depending on the generation, the reasons for photoprotection are very different.

A survey conducted on social networks, in partnership with start-up Kap Code, sheds further light on the analysis of these sun protection behaviors.

In particular, she highlighted three strong convictions justifying the misuse of sunscreen products: there's no need to protect yourself from the sun when your skin is already tanned; there's no point in applying sunscreen when the sun is weak; and there's no point in applying sunscreen when swimming.
"To make prevention campaigns more impactful and effective, they need to be adapted because they are too far removed from consumers' concerns, so that everyone feels understood and therefore concerned. The role of health professionals is important in this respect, particularly that of the pharmacist, from whom the majority of suncare products are purchased (nearly 60% of children's suncare products in pharmacies and parapharmacies), to provide consumers with personalized advice and respond to their concerns".concludes Catherine Baissac, Doctor of Pharmacy, Head of Patient and Consumer Relations at Pierre Fabre Dermo-Cosmetics & Personal Care.

The 2nd Safe study was carried out in 20 countries, with almost 50,000 people surveyed. The aim was to find out whether people were aware of the recommendations, why they followed them and why they didn't, according to age, gender, ethnic group and geographical area. 

The Kap Code study is a study of sun protection behavior based on an analysis of health-related social networks. The results of this study are based on data retrieved from social networks over 6 years (from 2017 to 2022) via keywords relating to photoprotection and sun exposure behavior.

A "naturally aluminum" decor

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The editorial staff
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Chanel continues its transformation towards eco-responsibility. Its Chance de Chanel eaux de toilette now feature an anodized aluminum band made in France, instead of the lacquered galvanized brass used until now. 

To meet the challenge of this change of material, the luxury brand called on the expertise of g.pivaudran.

The choice of aluminum in a reinforced CSR approach

For all its lines, Chanel has a strong objective: to move towards CSR products. To accessorize its new Chance bottles, Chanel called on the expertise of g.pivaudran. The band around the bottle, originally made from varnished galvanized brass, is now made from anodized aluminum. These bands are made in France, in the Lot region, and assembled by the brand's partner glassmakers in France and Italy. While this change may be invisible to consumers, it is nevertheless a powerful symbolic act by Chanel: an eco-responsible transformation that is unostentatious, effective and concrete.

A major challenge for g.pivaudran

Manufacturing the strips for the Chance bottles was a real challenge for the g.pivaudran teams. They deployed the full extent of their know-how to shape a thin aluminum strip (0.6 mm), very delicately handled, to match the cylindrical curve of the bottle, while preserving the high gloss appearance of the material. A complex range, thanks to the flexibility of the strips, combined with the precision of automated assembly.

The manufacturer g.pivaudran has also positioned itself to produce all fragrance formats: 35 ml, 50 ml, 100 ml and 150 ml.

Chanel is launching these new bottles with the 100 ml version. All anodized aluminum formats will be available by 2024.

One achievement may hide another...

This project for Chanel is just the tip of the iceberg in terms of the possibilities offered by g.pivaudran. The company specializes in aluminum, adapting this material to meet the needs of all brands, as well as their eco-responsibility requirements. It offers "all-aluminum" and/or "recycled-aluminum" packaging solutions for premium and luxury products.

"Our expertise enables us to shape aluminum into any shape, to assemble various materials and thus solve our customers' current needs. Eco-responsible by nature, infinitely recyclable, light and versatile, aluminum is our answer to luxury brands' desire for added value".says Marc Pivaudran, President of g.pivaudran.

At the Édition Spéciale By Luxe Pack event, g.pivaudran will be showcasing a wide range of products created with its customers, as well as trials highlighting the value of aluminum, an inherently eco-responsible material. "The company will provide concrete proof that "naturally aluminum" packaging and accessories are also naturally top-of-the-range.the company says.

dsm-firmenich: Katharina Stenholm appointed Head of Sustainability

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The editorial staff
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dsm-firmenich announces the appointment of Katharina Stenholm as Chief Sustainability Officer, effective July 1, 2023. In this role, she will develop a new, consolidated environmental, social and governance (ESG) strategy for the company, building on the strengths of DSM's and Firmenich's previous plans and actions.

Geraldine Matchett and Dimitri de Vreeze, co-CEOs of dsm-firmenich, commented: " We are delighted to welcome Katharina as our new Sustainability Director. She is widely recognized as an outstanding leader and innovator in the ESG field, and her vast experience and expertise will be invaluable in helping us achieve our goal. With her guidance and leadership, we are confident that we will have a positive impact on people and the planet, while building sustainable business growth. ".

Under Katharina's leadership, the company will begin to revise ambitious, measurable targets and plans to achieve them quickly in order to bring its goal to life. Building on DSM and Firmenich's strong approaches to sustainability, she will use her skills and experience to lead the development of a solid ESG strategy for DSM-Firmenich, creating sustainable value for all stakeholders.

" I firmly believe that actions speak louder than words. "said Katharina Stenholm. " DSM and Firmenich are both historical leaders in ESG and have the credentials to prove it. dsm-firmenich brings together over 150 years of passion, experience and progress and I feel privileged to be able to shape the next chapter of the company's ESG adventure. I'm delighted to be joining a team that's up to the challenge and, together with our customers, partners and employees, we're ready to accelerate our positive impact. By combining what is essential, desirable and sustainable, we can bring progress to life and create a brighter future for all. ".

Katharina is a seasoned executive with extensive expertise in general management, procurement, sustainability and trade. She joins from PepsiCo, where she headed the European sustainability function. Previously, she held various positions at Danone, including Vice President Strategic Projects, General Manager DanTrade and General Manager Global Purchasing, where she was responsible for sustainability. She also held various positions at SabMiller, including global CEO, and was CEO of a food ingredients company in the Nordic countries, with worldwide sales.

Over the years, Katharina has established herself as a recognized leader in change management. Her expertise lies in leading market entry, transformation and business model redesign programs. She has in-depth knowledge of the entire food value chain, with a particular focus on sustainability and circular economy practices.

Katharina holds a PhD in Biotechnology from the Helsinki University of Technology in Finland.

dsm-firmenich is determined to continually expand its positive impact and set new standards to address the pressing issues of climate change, nature protection and social responsibility throughout the value chain. Working with customers and partners, dsm-firmenich is committed to proactively addressing current and future challenges, while making a positive difference to the planet and improving the lives of millions of people.

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