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The neomist brand reinvents itself and gets a new look

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Created in 2012 by pharmacist Christian Sarbach and his teams, neomist is the first cosmetics brand to use the wpe (or "Water Plant Emulsion") process in all its products. This unique technology, patented worldwide, consists of a microemulsion of oil and water, allowing the formulation of cosmetics and perfumes with natural ingredients and very high concentrations of active ingredients.

In the spring of 2023, neomist will completely overhaul its range and move towards responsible and eco-conscious cosmetics, in line with its values and commitments, while retaining its DNA as an expert in plant-based care and the wpe technology at the heart of its formulas.

A new concept: conscious cosmetics

neomist conscious cosmetics is the alliance between technology and nature for care products that are both innovative and environmentally friendly.

The formulations combine active ingredients of natural origin with ancestral benefits and scientific rigor, supported by the research of a dedicated team of experts. Respectful of the skin and the planet, neomist formulas are established according to very precise specifications, with a chemical signature reduced to a minimum. Beyond the content of its products and the effectiveness of its care products, neomist has also initiated a 360° approach to reduce its environmental impact as much as possible.

A clean, minimalist and efficient skincare routine

The new neomist skincare line includes three revitalizing products: an eye care product, a face fluid and a face cream, designed for an overall anti-aging action.

Made in France (in Plessis-Robinson) and composed of 98% of natural ingredients, neomist products are free of phthalates, silicone, alcohol, allergens, endocrine disruptors, and substances that are harmful to the environment. The formulas have been designed to go to the essentials, without unnecessary active ingredients, in order to obtain the shortest possible Inci lists. All the products have a 100/100 rating on the Yuka application and are vegan.

Always with the desire to limit the superfluous, neomist products are made on demand, and therefore available to order only on its website, in order to avoid any unnecessary storage, but also to maximize the freshness and effectiveness of the active ingredients.

Strong ecological commitments for more responsible cosmetics

The brand began by calculating its carbon footprint using the Carbo application, in order to find ways to improve its environmental impact, from the design of its products to raising awareness of good practices among its employees.

The neomist bottles, made of purple glass, are made from natural, reusable and 100 % recyclable raw materials. No more secondary packaging, the products are now nestled in linen pouches made in France, manufactured in a work center, thus favoring social integration. neomist has also chosen to eliminate all notices in its products. The information can be found directly on the bottle (on FSC certified paper labels) or on the website.

In order to limit the waste linked to e-commerce, neomist has chosen to work with the start-up Hipli, which offers reusable packages up to 100 times. The brand pays part of the price of these packages, which are more expensive than traditional shipments, in order to encourage its customers to make the most ecological choice possible and support neomist in its environmental approach.

" I believe in a beauty routine reduced to the essential, which our unique formulation process allows us to do, to create multi-action products. With neomist conscious cosmetics, we are paving the way for simple, effective cosmetics that respect the planet and the skin. "Marc Bonnevay, co-founder of neomist and winner of the CEW France Achiever Award for Innovation 2023.

Verescence launches Glass Score, a lightweighting rating scale for more sustainable luxury bottles

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The editorial staff
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Verescence, the world leader in luxury bottles for the perfume and cosmetics industry, announces the launch of Glass Score, a tool to help reduce the environmental impact of glass bottles during the design and development phases.

With Glass Score, Verescence offers its customers the possibility to evaluate the lightness level of their products without the influence of the capacity. The scoring system assigns a score ranging from A+ (the lightest possible) to F for each bottle, allowing brands to compare their products on a universal scale and to work on new lightweighting projects.

The average perfumery and cosmetic bottle on the market is between B and C grades, and Verescence's objective is to help its customers achieve a more virtuous Glass Score by proposing realistic weight reduction objectives that respect the initial design of the project.

Samuel Joachim, Director of Innovation and Development at Verescence, comments: " GlassScore is a simple and efficient tool that allows you to know the level of lightening of a bottle orof a glass jar, to propose lightweighting solutions and make informed choices in terms of eco-design. This initiative has already generated a lot of interest from our key customers. "The launch of Glass Score is part of Verescence's "Glass As a Service" program, which aims to offer a full range of eco-design services to its customers since 2017: Life Cycle Assessment (LCA), recyclability study and 3D modeling.

Seppic reveals the effectiveness of Solagum Tara for more natural hair care

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The editorial staff
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Today, the hair care market is evolving with consumer demand for more naturalness, in line with the "Conscious Beauty" trend. According to Mintel, naturalness claims in these products continue to grow strongly over the past five years.

In response to this trend, Seppic offers formulators more eco-designed ingredients for hair products, such as Solagum Tara, (Caesalpinia Spinosa Gum). This natural gum from Tara seeds with high thickening power has demonstrated performance equivalent to Hydroxyethylcellulose (HEC), commonly used in hair care, while offering a better profile in terms of naturalness and sensoriality. Indeed, Solagum Tara is 100% of natural origin according to the Iso 16128 standard and easily biodegradable according to the 301F standard of the OECD.

seppic information new data solagum tara haircare.002- Formulation - Product info
Figure 1 - Formulated as a rinsed hair mask, Solagum Tara offers a smoother, more beautiful, less lumpy texture.

In a more minimalist formulation approach, Solagum Tara is also a great ally for hair formulas because, in addition to thickening, it plays a role in controlling volume and frizz in curly hair care.

seppic information new data solagum tara haircare.003- Formulation - Product info
Figure 2 Evaluation of hair smoothing maintenance and volume control of Solagum Tara on curly Brazilian hair, type IV, in an aqueous leave-in gel. Photo T6h after treatment.

Seppic introduces "Beauty Party", its new collection of music-based formulas

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The editorial staff
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On the occasion of In-cosmetics Barcelona 2023, Seppic invited to discover "Beauty Party", six new formulas, presented as a music festival, inspired by six musical trends - classical, rock, reggae, reggaeton, pop-electro and rap.

Consumers are looking for well-being and also for opportunities to share. And what better way to get together than with music? Just as music is born from the art of combining notes, cosmetics combine the knowledge of formulation while appealing to the senses and emotions. Through its Beauty Party collection, Seppic is inspired by this universal art and combines creativity and technicality to offer ever more sensorial cosmetics.

"Rock your mask is one of those formulas. Inspired by rock music, it nods to the makeup of a famous band. This creamy black purifying mask is presented in the original form of a stick. This formula contains Montanov 202, a glucolipid emulsifier, which texturizes and stabilizes the oily phase while helping to cleanse during rinsing. The bio-sourced emollient Emogreen L19 provides a fresh sensation and promotes spreading with a soft finish. Micro Algae 80 adds a gentle exfoliating effect to this mask and Antileukin 6, a fat-soluble active ingredient, soothes, strengthens and protects the skin.

"My hips don't lie" is a body cream that pays tribute to the warm rhythms of reggaeton. It nourishes and moisturizes the skin during the massage. The glucolipid emulsifier, Montanov 202 brings an immediate hydrating effect to the skin. Emogreen L19 takes part in the sensoriality and the massage of this enveloping texture. A duo of polymers, Sepilife G305 (new hybrid polymer with high naturalness - launched in In-cosmetics 2023), and Solagum AX, stabilizes and brings sensoriality. Three active ingredients complete this body care product: Lumipod, a leucine-based lipoamino acid that activates tanning, Kalpariane, an oily and firming active ingredient derived from brown algae, and Aquaxyl, a moisturizing, patented sugar complex.

"Symphonic feelings", face cream inspired by classical music, is a true sensory symphony. A study was able to highlight and characterize the precise sensory expression of each excipient contained in the formula. This formula contains Sepibliss Feel, a natural oil from coriander seeds dedicated to well-being (launched in In-cosmetics 2023), and Ceramosides HP which protects the skin from loss of elasticity. Sepimax Zen adds thickness to the cream, and the duo Montanov 202 and Solagum AX gives glide during spreading. Emogreen HP 40, gives unctuousness and leaves a film on the skin.

Climate strategy: the L'Occitane group presents its net-zero roadmap

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L'OCCITANE Group reveals its ambitious Climate Strategy

Through a Climate Strategy the L'Occitane Group is committing all its brands to an ambitious objective net-zero carbon. With a focus on further reducing its greenhouse gas (GHG) emissions by 2031 and achieving net zero emissions by 2050, its goals have been validated by the Science Based Targets (SBTi).

SBTi encourages companies to address the climate challenge according to what scientists believe is necessary to meet the goals of the Paris Agreement.

" With this commitment, we are seeking to achieve ambitious goals. While our company has many cards in its hand to transform its production units, its products and its distribution, we will have to invent solutions together, with consumers and our partners, to bring about this low-carbon world "Adrien Geiger, Director of Sustainable Development for the L'Occitane Group, explains.

Roadmap based on three pillars

Since its first carbon footprint in 2008, the Group has had data covering all sources of emissions (direct and indirect), which is essential for the development of a roadmap based on three pillars

1.  Reducing emissions from energy consumption

The L'Occitane Group aims to reduce by half the GHG emissions linked to the energy consumption of its own sites (factories, warehouses, points of sale), mainly through the use of renewable energies and energy efficiency and sobriety. In 2021, 95% of the electricity consumed will come from renewable sources. 

2.  Reduce emissions for which responsibility is shared 

These emissions are more complex and relate in particular to the supply, transport and use of products. They require solutions to be found with partners, suppliers and customers, as illustrated by the eco-design policy for products and the sustainable logistics policy. The Group also plans to eliminate the use of air freight by 2030.

The product use phase accounts for a large proportion of the Group's GHG emissions, due to the consumption of hot water by users to rinse products. In order to innovate and support consumer habits, the Group is now a member of the 50L Home which seeks to encourage responsible water use.

3.  Preserve and restore ecosystems to neutralize residual emissions

By 2030, the Group intends to neutralize its residual emissions. This is why, since 2020, it has been investing in projects to preserve and restore ecosystems, thereby contributing to the sequestration of CO2. EUR 45 million has already been committed through the Livelhood Carbon Fund (LFC3) and the Climate Fund for Nature.

Sulapac launches Sulapac Luxe, a new eco-responsible material for luxury perfume closures

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Beauty brands are looking for eco-friendly alternatives to conventional plastic packaging - but high-end brands have high-end requirements. With its wide range of applications, Sulapac's expanded product line allows cosmetic brands to achieve their sustainability goals without compromising on quality or aesthetics. Today, Sulapac is expanding its offer with a brand new biosourced material perfect for perfume closures.

As part of the development of its range of packaging products for the cosmetics and beauty sector, the award-winning biodegradable materials start-up Sulapac is launching Sulapac Luxe, a new biosourced material perfect for replacing hard plastics, including ABS plastics. This new material meets the requirements of leading brands in the cosmetics industry who demand packaging solutions that are both environmentally friendly and able to maintain the feel, functionality and aesthetics of their luxury products.

"One of the major challenges for beauty brands is that they have to consider very strict performance criteria when they consider replacing conventional plastics, explains Colin StrobantInternational Sales Manager at Sulapac.

With Sulapac Luxe, we are demonstrating that conventional plastics can be easily replaced without having to make concessions in quality. We have listened to our customers about the challenges they face. This new material has undergone an extensive development process to ensure that it meets the performance requirements of the luxury sector.

Resistance to temperature fluctuations, high density, ceramic feel and sound, smooth and shiny surface: these are some of the characteristics of this material. And it just so happens that luxury brands attach great importance to these characteristics. Sulapac Luxe is not only recyclable, but like all Sulapac materials, it can also be made with recycled content, another important criteria for many luxury brands, according to Colin Strobant. "Sulapac is a pioneer in biobased and recycled materials, and our goal is to use only recycled bioplastics and polymers within five years." says the CEO and co-founder of Sulapac, the Dr.Suvi Haimi. Made of industrially compostable materials, Sulapac Luxe leaves no microplastic or permanent toxic load behind.

Several high-end beauty brands have already expressed interest in this material and are considering using Sulapac Luxe with their existing glass bottles or jars. The material is commercially available and fits seamlessly into existing injection molding production lines.


Eco-responsible solutions for various applications and production technologies

With its expanded product range, Sulapac's customers can now create packaging for different sectors such as skincare creams, make-up products and fragrances. Shiseido's Ulé line uses Sulapac for its closures, and it is far from alone as a wide range of skincare brands from Lumene to Manik package their products in Sulapac jars. The wide selection of materials and production techniques allows brands to choose between a matte, glossy or satin finish, as well as a wide range of colors.

The successful launch of Schwan Cosmetics' BetterBarrel last year, and Toly's highly acclaimed Infinity Line for compact powders manufactured with Sulapac, further demonstrate the versatility of Sulapac's offering. Sulapac is also developing high-end solutions in collaboration with Chanel, including eco-responsible bottle caps created exclusively for the Les Eaux De Chanel fragrance line and the lid for Chanel's N° 1 cream.

In addition to materials used for injection molding and extrusion, Sulapac's range includes solutions for thermoforming that allow cosmetic companies to create environmentally friendly transport trays and displays, as well as solutions for 3D printing that allow for eco-friendly prototyping.


Regulations and ambitious sustainability goals are driving brands to adopt bio-based and circular solutions

The demand for environmentally friendly solutions continues to grow as the search for alternatives to some conventional plastics widely used in cosmetic packaging, notably thermoset materials, becomes more widespread among companies. These non-recyclable materials may be subject to restrictions under the European Commission's forthcoming Regulation on packaging and packaging waste (EPR). National restrictions are also expected for certain materials, such as ABS plastic, and these restrictions will undoubtedly push companies toward more sustainable solutions.

"We are pleased to see the positive movement within the cosmetics industry as more and more brands are moving away from conventional plastic. Our job is to make this transition as easy and beneficial as possible - for the brands, their customers and the environmentsays Suvi Haimi.

In Sulapac materials, the characteristics of sustainability, circularity, functionality and aesthetics are uniquely combined. This allows our cosmetic customers to truly achieve their sustainability goals and meet regulatory requirements while promoting a premium image and an impeccable customer experience."concludes Colin Strobant

Aptar Beauty supports its know-how with a new creation for Guerlain: the Evolux pump

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The editorial staff
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High-end technology that enhances the consumer experience

Aptar Beauty, a world leader in distribution systems, is once again collaborating with Guerlain to develop a high performance and luxurious pump for its new foundation Terracotta Le Teint. 

The result of strong ties forged over the years, Aptar Beauty stands out by offering a customized service at the House: numerous tests were carried out with Guerlain's innovative formula to ensure optimal compatibility between it and the Evolux pump. 

Aptar Beauty's best-seller, the Evolux premium pump is designed for the luxury market. Its engine, also called "Alpha", is made without POM (polyoxymethylene) and is the only engine on the market perfectly adapted to the specificities of new generation formulations such as Terracotta Le Teint. 

A luxury consumer experience

For this new collaboration, the Evolux pump is adorned with an anodized metal finish that exactly matches the House's emblematic golden hue. Finely engraved on the push buttonThe double G, the brand's emblematic symbol, can be found.

Terracotta Le Teint" is the first liquid powder launched by Guerlain. Its formula, containing 95% of natural ingredients, offers 24-hour hold without transferring. Available in a wide range of 30 shades, it combines the lightness of a Terracotta powder with the perfecting power of a liquid foundation for a radiant healthy glow.

Parure Gold Skin Matte is the perfect combination of makeup and skincare for an unmatched youthful glow. With its ultra-sensorial melting texture, Parure Gold Skin Matte is formulated with 85% of rejuvenating skincare base, for a sublimated skin, application after application. Manufactured in France at the Aptar Le Neubourg site, Evolux is adorned with an anodized metal finish in the exact shade of gold emblematic of the House of Guerlain. The double G, the brand's symbol, is finely engraved on the push button - an elegant finish that complements the product's luxurious aesthetic. Terracotta Le Teint was launched in March 2023.

Patrick Bousquel, Emea Beauty Marketing Director at Aptar Beauty: "This collaboration with Guerlain has made it possible to obtain perfect compatibility between the formula and the system of distribution, preserving the integrity of the product and improving the experience consumer."

TNT Group partners with Rochas for the limited edition of Byzance Gold

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The editorial staff
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Already a partner of Rochas for the previous editions of Byzance, TNT Group has produced the cap for this new Gold limited edition. Echoing the oriental and precious elegance of this perfume, the cap was designed in a single piece of zamak, with a gold e-coating finish and signed with the logo in hollow. A black cord with gold brass tips dresses the neck.

TNT Group's expertise resulted in the proposal of a unique part, a cord with its custom-made brass end caps assembled without glue, a perfect fit of the whole without glue, and a mechanically assembled, solution-dyed PP insert.

The meticulous polishing, which is crucial before the E-Coating gold finish, proved to be delicate, especially at the base of the disc, which is not very accessible.

GM Group announces the re-launch of its collaboration with Les Éditions de Parfums Frédéric Malle

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The editorial staff
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GM Group, the international leader in hotel hospitality products, has re-launched its luxurious line of hospitality products in partnership with Les Éditions de Parfums Frédéric Malle.

Frédéric Malle is a French perfume expert who has become a recognized authority in the industry. He comes from a family of industrialists, artists and perfumers. His grandfather, Serge Heftler-Louiche, founded Parfums Christian Dior, and later entrusted its artistic direction to Frédéric's mother. Frédéric Malle represents the third generation of perfume specialists in his family. He has become a world authority on the subject.

The history of the line

Frédéric Malle's decision to found Les Éditions de Parfums in 2000 was driven by his ambition to bring quality and authenticity back to the world of perfumery, which had become increasingly "commercial" in the mid-1990s. He is also firmly convinced that perfume creators are artists. Thus was born the concept of Éditions de Parfums Frédéric Malle: a perfume publishing house where fragrances are created and published as unique works of art, and where the role of the perfumer is akin to that of a publisher, using his creativity and know-how to compose and market the perfume classics of tomorrow. This is the case with "Eau de Magnolia": created by Carlos Benaïm, the greatest American perfumer of our time, this fragrance forms the basis of this new hotel line designed as the ultimate olfactory experience.

Eau de Magnolia" exudes a floral and citrus scent. Carried by underlying woody notes, a perfect balance of bergamot, lemon and grapefruit evolves into darker notes of oakmoss and patchouli that offer a contrast to this summer landscape.

A new eco-responsible line

Featuring the brand's signature red, the hotel line Les Éditions de Parfums Frédéric Malle comes in 40 ml tubes made from plant-based materials, including a shampoo, conditioner, shower gel and a perfumed milk. The line is also available in 50 ml and 80 ml cylindrical bottles reminiscent of the brand's perfume bottles. These products, as well as a luxurious bubble bath, can also be presented in an elegant 50 ml black aluminum tube. Two scented - pleated soaps, available in 30 g and 50 g and presented on a wooden tray with the brand name, complete the line.

In keeping with the GM Group's "Care About Earth" program, large 300 ml and 400 ml dispensers are also offered in the hospitality line. The Les Éditions de Parfums Frédéric Malle hotel line now offers a shower gel, shampoo, conditioner, body lotion and hand gel in large dispensers: 300 ml Ecopump dispensers made from bio-based plastics. Several options of secure wall mounts are available in combination with our Ecopump. They are made of stainless steel or black or white ABS plastic, and can be attached to the wall with screws or double-sided tape.

The range also offers its products in new large format 400 ml dispensers: Ghost. As its name suggests, Ghost is a dispenser that hangs on an invisible rail, giving the impression that the product is levitating. This 400 ml large format dispenser with an ecological and ingenious design is made from sugar cane and lasts about 40 days. The amount of product remaining is perfectly visible thanks to a small discreet window. The dispenser is equipped with a tamper-evident system with key to remove it from the rail when it is empty.

Finally, Les Éditions de Parfums Frédéric Malle hospitality products are also offered in the innovative Ecofill refillable and secure dispenser. The Ecofill dispenser is not only eco-friendly, refillable and traceable, it is also a clean, safe, fast and easy solution with minimal impact on the environment. Ecofill bottles can be refilled with sealed pouches of up to 400 ml, made with only 8 g of plastic, which guarantee minimum packaging and total cosmetic traceability. Ecofill is also available in aluminum with 300 ml refill bags. Ecofill bottles are also offered in combination with a stainless steel or recyclable ABS plastic wall bracket, which can be fixed to the wall with two screws or double-sided tape. A black aluminum base can be used to mount it on bathroom furniture.

The program " Care About Earth "

The Les Éditions de Parfums Frédéric Malle line strictly adheres to the principles of GM Group's "Care About Earth" program, which aims to reduce the impact of its products on the environment, contribute to sustainable practices and preserve the planet for future generations. As a supplier of eco-responsible hospitality products, GM Group always prioritizes the use of plant-based materials, post-industrial and post-consumer recycled plastic and the sourcing of 100 % renewable raw materials.

Laurent Marchand, President of GM Groupsays: "We are delighted to continue our successful collaboration with Les Éditions de Parfums Frédéric Malle and to add more eco-friendly hospitality products to this luxury line. Like Frédéric Malle's vision, GM Group is relentlessly committed to creativity, quality and innovation. This line, which fully reflects our core values, will allow hotels around the world to pamper their guests with expertly scented hospitality products."

Cosmetotest 2023 opens up to imaging and biometrology and addresses new themes

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The editorial staff
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For its second edition, which will take place from May 24 to 26, 2023, the symposium dedicated to cosmetic testing will include a complementary day on imaging and biometrology in association with SF2iC*. 55 conferences and presentations will address new topics during these 3 days, at SEPR - Lyon 3, France.

Organized by Skinobs and Cosmet'in Lyon in partnership with the SFI2C Société Francophone d'Ingénierie et d'Imagerie Cutanée - and the DIIP, Cosmetotest allows cosmeticians from all over the world to listen to academic and applied conferences and to interact with participants, to meet testing partners, exhibitors, CROs or instrumentation manufacturers and to take part in equipment demonstrations.

250 participants, 46 speakers and 30 exhibitors contributed to the success of the first edition of Cosmetotest, held on May 24 and 25, 2022, which was unanimously recognized by specialists in the profession for its quality and its excellent technological and scientific level.

In 2023, SF2iC will shed a particular light on facial exploration tools, new home routines, whether they be measuring devices or cosmetic care devices.

During these 3 days, 55 conferences and presentations will address new and innovative topics on clinical tests - Well-aging and mature skin, Growth and regeneration of hair and nails, Evaluation of acne-prone skin - and on preclinical tests - Place of organoids, spheroids and organ-on-chip in dermocosmetics, Evaluation of endocrine disruptors, Parallel in-vitro and in-vivo tests. Also to be noted, the intervention of a Social Beauty Therapist on the role of a social beautician in the care and well-being of vulnerable people.

Two convivial highlights are planned for the evening: SF2iC will celebrate its twentieth anniversary at a Gala on Wednesday, May 24, and a cocktail party will bring together the participants on Thursday, May 25.

On the eve of the second edition of Cosmetotest, the international symposium on preclinical and clinical cosmetic testing that will be held in Lyon from May 24 to 26, 2023, SKINOBS, co-organizer of the event, takes stock of the 6 key claims identified in 2022 according to research conducted on its clinical testing platform. Outside of the claims and among the highlights, Skinobs notes the maintenance of skin/vein/nail biometrics tests in first place (>55% in 2022), the increase in tolerance tests (from 15 to 20%) still in second place and a slight increase in consumer tests (15% in 2022). Finally, facial care and hair care account for two-thirds of searches by product category. See the full 2022 statistical report, including data from the preclinical testing platform.

1-" Hydration", the main claim of the clinical tests

Hydration remains the most sought-after claim in the clinical testing category. "Moisture is the fundamental claim of the skincare product, body, face, or even more targeted" explains Anne Charpentier, CEO of Skinobs. " Unhydrated skin does not can derive any additional benefit. In clinical evaluation, hydration qualifies a skin moisturized, healthy and toned, which resists aggression and pollution, and is less inflamed, less subject to the signs of aging. It is both a claim and a condition of the skin which reflects the quality of a cosmetic product. In addition, skin care products represent 228 MUSD and 41% of the global cosmetics market, dominated by L'Oréal (Statista 2023 Report). So it's no wonder that hydration is at the forefront of ".

2- "Anti-aging", an umbrella claim

The anti-aging claim requires technology for its evaluation. It calls for sophisticated biometrology tools, with different options for quantitative and/or visual validation. On the clinical side, " the anti-ageing claim, which has become well-ageing, refers to biomechanical properties of the skin, unlike hydration which is characterized by a physiological level ". Anti-aging is an umbrella claim associated with sub-claims such as: spots, pigmentation, wrinkles, sagging, radiance, surface condition, skin structure etc.

3- "Nourishing", the claim of in-depth care

Nourishing skin care products enrich the skin with lipids and emollients for greater comfort. " This claim, which appears in third place in searches, is often combined with facial or body care products for a more relaxing beauty routine. complete ".

4- "Anti UVB", the essential

Sunscreening has become a major issue. The dangers of UVB have been known for a long time and are now part of the broad topic of the exposome. Suncare was among the first to be regulated in terms of claims. " The toxicological issue of their environmental formulas adds to the complexity of evaluating their performance, measured by a combination of in-silico, in-vitro, in-vivo or hybrid methods. "

5- "Anti-Maskne", a claim that persists

Since 2020, wearing a mask has led to a change in the environment of the facial skin, which is characterized by increased temperature, humidity and repeated rubbing. " These factors are known to promote bacterial proliferation especially related to acne and blemishes. Wearing the brand was and still is a reality in some parts of the world, including Asia in particular, which explains its position among the main claims sought. "

6- "Radiant complexion", the search for perfection

The radiance of the complexion involves the combination of several factors: homogeneity, color, radiance. The evaluation of its effectiveness is particularly technical and relies on the combined use of numerous methods and devices. " We note a referencing of measuring device which has experienced strong growth ".

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