Axilone, a specialist in plastic injection and aluminum transformation for luxury cosmetics, and Verescence, a specialist in luxury flaconnage, announce the co-development of a turnkey packaging solution, ready to meet market needs for liquid make-up formulas. The 7.5-ml solution combines glass and aluminum.
Sustainable materials
Ready to hold a range of highly sought-after liquid formulas - liquid lipsticks, lip oils, glosses, eyeshadows and liquid blushes - the solution from Axilone and Verescence is distinguished by its assembly of premium materials. It combines the Kali bottle, made by Verescence in lightweight glass (Glass Score A) and incorporating 20 % of PCR (post-consumer recycled glass), with a "Pure metal" 100 % aluminum cap and stem made by Axilone.
The combination of glass and aluminum ensures complete recyclability and a high-end perception that meets the demands of luxury brands.
A fully customizable and differentiating product
Each component - from the glass bottle to the aluminum cap to the tigelle or applicator - can be decorated as desired, according to the brand's desired range universe. The cylindrical bottle can be custom-decorated by lacquering, hot stamping, silk-screening or adding labels, while the cap can be precisely shaped to create distinctive reliefs and patterns. The tigelle can also be engraved for even greater personalization.
With this combination of glass and aluminum, Axilone and Verescence aim to offer a solution that combines durability, flexibility and elegance. Brands benefit from a premium product that offers a response to environmental commitments, while allowing advanced customization, ensuring maximum differentiation on the market.
"The Kali bottle and its "Pure metal" cap have been designed for brands wishing to project a high-end, eco-responsible image for their make-up products. The sensory experience provided by glass and aluminum is unrivalled. The cool touch and shine of these two materials enhance the perceived quality of the product for consumers".says Bérangère Raguenet, Marketing and Communications Director at Verescence.
"As a packaging solutions provider, it's our role to offer solutions that respond to market trends, and to support brands in optimizing the lifecycle of their packaging. Offering a joint glass/aluminum option is a highly relevant proposal for more sustainable luxury. In fact, we're currently working on reinforcing the eco-design dimension of this full-aluminum concept, by adding PCR recycled aluminum to its recyclability".says Lucie Ray-Lalanne, Marketing and Communications Director at Axilone.
The solution will be presented exclusively on the Axilone stand - Hall Ravel stand RD8 RE5 at Luxe Pack Monaco 2024.
