Sensient Beauty's aim is to provide products and expertise in multi-sensory beauty and personal care applications.
Sensient Technologies' cosmetics subsidiary, Sensient Cosmetic Technologies, suppliers of sensory, functional and active ingredients for the personal care market, has announced a rebranding to Sensient Beauty.
Since 2018, new beauty opportunities responding to new consumer interests have begun to emerge. Naturalness and safety attributes have come to the fore. Demand for hair care products and multi-sensory beauty experiences such as products with innovative textures has increased.
According to Mike Geraghty, President of Sensient Color, "the constant evolution of colors, textures and ingredients in the personal care market is a beautiful thing and fits perfectly with Sensient's strengths and innovation." "We continually assess market and consumer trends to develop products that meet preferences and needs. Opportunities are important."he adds.
Sensient's former brand was primarily focused on the color cosmetics segment of the beauty and personal care market in North America and Europe. It focused primarily on the end-makeup market, especially during the booming cosmetic years from 2013 to 2017, but also maintained an innovation channel for skin and hair care products with a strong impetus on naturalness and sustainability. In the northern Asia-Pacific region, Sensient is a highly regarded supplier of innovative skincare ingredients. Gaelle Frere, Managing Director of Sensient Beauty, states: "Asian skincare routines and textures are still coming to the U.S. and Europe. We decided it was time to deploy the knowledge we gained in Asia-Pacific on a global scale."
