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Monday, November 28, 2022
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Shiseido, the first group to communicate with Scentouch, an innovation from iD Scent

Following the launch of its latest Scentouch innovation, iD Scent is launching its exclusive partnership with the Shiseido Group.

As part of this partnership, sampling expert iD Scent guarantees the Shiseido Group exclusive use of Scentouch for one year, between January and December 2020.

This contract marks the culmination of a long-standing collaboration between iD Scent and the internationally renowned group. For several years, Shiseido has been using iD Scent to design and produce various scented media for the group's brands such as Narciso Rodriguez, Issey Miyake and Dolce and Gabbana.

Shiseido was one of the first groups to trust iD Scent and its innovative technologies. Shiseido is constantly looking for innovation to renew its sampling tools, think outside the box and propose new fragrance discoveries. The group is also very attentive to the eco-responsibility of its products.

Thanks to this agreement, Shiseido will be the first group to be able to communicate with Scentouch.

Scentouch, the new eco-responsible scented gesture

On the occasion of the release of its new perfume Narciso Rodriguez Eau de parfum amber on the Narciso line, Shiseido inaugurates the marketing of the Scentouch tool, through an international press campaign.

In total, more than 6 million Scentouch samples will be distributed in more than 60 magazines in some 20 countries.

With Scentouch, iD Scent revisits the gestures of sampling by offering a realistic and delicate version of perfume. Thanks to a perfume-laden applicator, the consumer has the choice to discover the perfume on applicator, on skin or both.

Made in France, the sample is made entirely of paper and without aluminum. It is recyclable by the user.

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