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Clariant publishes first edition of its BeautyForward trend guide

Playful textures for digitally immersed Millennials , formats suitable for active lifestyles and those over 55: Clariant publishes its first wave of formulations inspired by BeautyForward Edition 4 trends, "guide to beauty products for developers wishing to get ahead to meet the desires of specific global consumers. "

“Thanks to our work this year with journalists, influencers, formulators and marketers, we have broken down the global trends according to very specific target groups” , comments Fabio Caravieri, Global Head of the Marketing Segment Consumer Care, Business Unit Industrial & Consumer Specialties at Clariant.

Five global trends are thus identified. This first publication communicates on three of these trends: “ Fantasy Formulations ”, “ Embracing Aging ” and “ Active Beauty ”.

“Consumers can expect to see even more emphasis on sensory experiences, the sophisticated simplicity of beauty products meeting the needs of aging generations, and solutions tailored to demanding active lifestyles ,” says Sophie Qureshi, Beauty Journalist and Brand Consultant .

The formulations cited in the guide give pride of place to more sustainable and environmentally friendly skin and hair care such as sulphate-free, silicone-free, ethylene oxide-free, synthetic fragrance-free solutions, and also feature ingredients derived from nature and high renewable carbon index (ICR) formulations.

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