Priscille Allais-Caucé, and Christophe Benigni, respectively CEO and Director of Innovation and Development of Cosmogen, participated in the hackathon organized by Relocalisation.fr in Rouen on June 16 and 17, on the theme 24 hours to relocate.
About 80 people, industrialists, consulting firms, coaches and the plastics industry federation came together to build, as a group, an actionable relocation proposal. Supported by an industry specialist, a PhD student in eco-design, a plastic injector and a zamac injector, Cosmogen presented the relocation project of one of its flagship products and won the Grand Jury Prize. It is concretized by 3 accompaniments:
- BPI France for purchases
- Socaps for industrial relocation and supply chain implementation
- EY for the implementation of a Business Plan and the analysis of financial viability
This is another step for Cosmogen, which is pursuing its mission: to innovate for sustainable beauty. Engaged for 6 years in a relocation project, the company has analyzed a portfolio of more than 80 industrialists. "This is a challenge because little know-how is available in Europe and this leads us to rethink our products, which are particularly complex, so that they can be industrialized on European soil. We are very happy to be supported by experts. Their interest in our project reinforces our choices and attests to the relevance of our reasoned relocation approach. At Cosmogen, we are now adopting the 6R*! " says Priscille Caucé (*Reduce, Recycle, Renew, Recharge, Reuse, Relocate)
Main innovation: Maxi Squeeze'n Detox: (Evolution of Detox'n ReUse launched in 2021: tube plus applicator to screw).
Patented ON/OFF rotary closure system for extracting the formula (ON), applying it and rinsing the tip (OFF). In pre-industrialization: different sizes of orifice possible in the removable tip to adapt it to the viscosity of the formulas. Filling in a single operation – mounted tube ready to fill and then welded. Textured silicone tip with soft pimples: efficiency and well-being without. Principle of action: stimulate the scalp, in the hair care / air detox trend