Coty announced the launch of a digitally controlled contactless fragrance test device for use by beauty retailers over the next 12 months. Real-world testing of units in retail stores begins this month in major European markets, followed by a trial planned in Asia later this year.
Coty's contactless fragrance tester is a digital innovation that gives customers ultimate control over in-store fragrance discovery. As vaporizers saturate the air, overwhelming the senses and the environment, this device delivers a single droplet of liquid directly onto an arm or blotter, providing customers with a less invasive testing experience. It also uses data to enable Coty, in partnership with retailers, to optimize tester location and customer experience by ensuring beauty consultants are on-site when needed.
Coty has partnered with Êverie,a French start-up specializing in smart devices and microdosing and diffusion technologies, to bring Coty's contactless fragrance tester to life. A multidisciplinary group from Coty has been working alongside Êverie over the past year to develop a connected, easy-to-maintain and durable device. This contactless fragrance tester is able to operate for weeks without recharging the battery and reduces fragrance loss compared to traditional testers. It will be compatible with all Coty perfume testers and can be customized in a unique way for each of Coty's brands.
Claire Catherine-Mercier, Vice President Retail Experience, said: "Coty's contactless fragrance tester is a revolutionary innovation developed in partnership with Êverie. With the return of in-person shopping, the health and safety of our consumers is always at the forefront of our concerns. Deploying a single drop of liquid on the skin with the same restitution as traditional testers, this new technology eliminates unnecessary waste and offers a safe and contactless alternative for testing. »
To learn more about the new forms of product testing, consult our dossier published in the June issue of our review...