Aptar Beauty + Home, the world leader in distribution systems for the cosmetics industry, is now offering an innovative solution to protect the most delicate formulas in a practical and lightweight packaging. Age Protect Instant Multi-correction Filler-Care is the first Uriage skin care product to benefit from a skin care pump on tube, developed by Aptar in partnership with Neopac.
This mobile packaging, very popular with consumers, preserves the formula and ensures ultra-precise dosage.

An ultra precise airless skincare solution

The Evoclassic by Aptar pump combined with the Neopac tube offers Uriage an airless packaging solution with multiple benefits: a considerably easier dosage compared to a classic tube, a protection of the formula against external agents thus limiting the number of preservatives present in the composition of the care product and a barrier against drying or oxidation of the formula, thus preserving its effectiveness.
The result is a practical, clean and hygienic product that works 360°, regardless of its position. Ideal for touch-ups throughout the day without denaturing the formula and without any mess.

A high performance tube 

Its "Polyfoil" tube, developed by the tube maker NEOPAC, contains an aluminum layer that also protects the formula from light, air, water vapor and substance migration.
It also has a non-stick inner layer that makes it easy to remove the last remaining product without leaving any in the tube.

The set includes the essential brushes for complete face and eye make-up: powder brush, foundation brush, concealer brush, shadow brush and blending brush. The tufts of soft synthetic bristles, infused with rose powder, adapt to all types of formula. They are mounted without a ferrule - so no aluminum is used - on varnished beechwood handles with soft, rounded shapes. The hot-stamped logo delicately marks each piece.

The Rose Set Brush by Sephora is presented in an elegant 3-color box, with PET window and floral motif inside. A cardboard drawer, also featuring flowers and a ribbon on its top, holds a pink-printed cardboard brush holder.

In view of the new constraints imposed by the health crisis, point-of-sale testing of make-up and perfume products must be reviewed to guarantee maximum consumer protection. The Arcade Beauty group has reconsidered its entire offer in this direction, with record timing and almost exclusively French manufacturing.
At a time when beauty outlets are being reorganized to offer maximum consumer protection, the entire sales relationship is being rethought. The role of the sales advisor is becoming more important, and therefore takes on its full meaning in the customer journey, from product testing to the act of purchase. Over the past few weeks, Arcade Beauty has been reflecting on these new issues facing brands and retailers alike. The group has reconsidered its entire make-up and perfume offer to adapt it to this new constraint and propose new solutions: from the test dose board to be detached by the sales consultant to the unit dose on display.
Here are a few examples of our rapid development and, for most of our products, French manufacturing using materials that are ready to be recycled.