Axilone, a leading manufacturer of packaging for luxury cosmetics, and Parfums Christian Dior are working together to make packaging magnets more durable. 

"Magnets account for 2.5 % of the weight composition of a fragrance such as Sauvage. However, they account for almost 25 % of the material carbon footprint of the same fragrance due to their very high specific emission factor. This is why Parfums Christian Dior adopted Axilone's recycled magnet solution to reduce the carbon footprint of magnets by 40 %."explains Philippe Renault, Director of Innovation and Packaging Development at Parfums Christian Dior.

Magnets are the key element in creating the "click" effect on closing and the signature sound of each brand. However, they require the use of rare-earth elements. In the luxury packaging industry, the challenge is to preserve magnetic functionality while reducing the environmental footprint of magnets. With particular constraints: magnets need to be very small and therefore have high magnetic power as well as multiple polarization options. Because they meet these requirements and have a high magnetic density, neodymium-based magnets are the preferred choice for beauty product packaging.

"Rare earths are one of the most significant elements in the environmental impact of magnets, which is why we decided to focus on this specific point and look for post-consumer recycling solutions."says Reynald Trochel, Director of Innovation at Axilone.

Axilone now offers packaging solutions incorporating magnets made from several 100 % PCR recycled rare earths, reducing the carbon footprint of magnets by 40 % worldwide.

In collaboration with long-standing partners, the packaging manufacturer has brought to the beauty market this principle of Neodymium-Iron-Boron magnets made from certified 100 % PCR rare earths, while retaining their functional characteristics in terms of pull-out force, polarization possibilities, magnetic field density, resistance to mechanical shock and corrosion, and virtually infinite service life... In addition to the durable characteristics of these rare earths, the magnets are manufactured in compliance with the strictest social and environmental standards.

A collective commitment to the environment

Axilone has placed CSR at the heart of its strategy and values, and has partnered with leading brands to develop sustainable solutions without compromising the luxury and differentiation of packaging, such as specific gestures or the ability to orient packaging elements to highlight a logo or fit into an overall design and concept.

"There is no longer any doubt that the new luxury must be sustainable, says Laurent Fontaine, Axilone's Sales Directorand the most prestigious beauty brands undeniably use it as their spearhead. So it was both natural and exciting to build this magnetic approach with Parfums Christian Dior.

The long-standing partnership between Parfums Christian Dior and Axilone enables the co-development of ever more virtuous packaging solutions: these magnets made from PCR-certified recycled 100% rare earths will soon be used on the caps of Sauvage 60 ml and 200 ml bottles. PCR certification will offer genuine traceability to consumers, who are increasingly concerned about the sustainability of the packaging they buy.

Cosmogen, which created the Spike Valentino matte lipstick case, has also designed the brand's mini lipsticks.

Valentino Beauty's brand now has a format suited to travel retail and discovery boxes, offering a no-use option. This economical format also makes it easier to offer several shades at an affordable price, a demand expressed in particular by GenZ.

With a capacity of 1.4g, the mechanism is fully customizable and adaptable to meet the industrial constraints of brands.

To meet the demands of the dynamic dermocosmetics market, Aptar Beauty, a global specialist in dispensing technologies, launches Derma Series, a range of high-performance solutions.

The dermocosmetics and aesthetic medicine markets are booming. This trend is set to continue, as more and more of the world's population suffer from skin sensitivity due to the deleterious effects of environmental conditions and lifestyles. Brands and companies are increasingly investing in skin health-related fields such as the microbiome, the exosome, or in research into longevity and connected health.

The new generation of skin care and treatments is deeply rooted in science and dermatology. Working alone or in partnership with dermatologists, plastic surgeons or laboratories, dermocosmetics brands are bringing sophisticated, increasingly premium formulas to market, requiring careful attention to packaging and distribution.

To meet market needs by adapting to specific formulas, Aptar Beauty launches Derma Series. "We quickly detected a real need for solutions that went beyond the usual requirements for beauty product packaging, says Xavier Joseph, Vice-President, Marketing and Global Innovation at Aptar Beauty. We went straight to the source and talked to our key customers and dermatologists, who shared with us their problems and how we could help them solve them. Some were product-related, others related to production capacity. We found that we were able to offer real added value thanks to the breadth of our services and our in-depth understanding of this fast-growing market."

High-performance solutions for the dermocosmetics market

Aptar Beauty's proactive research shows that dermocosmetic formulations require a high level of precision and protection to preserve and enhance product performance and the consumer experience. Design and decoration are also important for the medical "look and feel" and require differentiating packaging, particularly for premium brands.

Brands must both put the user experience at the heart of their innovations and take into account regulatory requirements. For medical devices, they are also looking for solutions that support patient adherence to treatment.

"Our market analysis confirmed that we not only offer the right product technologies for key categories, but we also offer added value in inclusive design, materials science know-how and connected solutions. As part of the AptarGroup, we are in a unique position to draw on Aptar Pharma's knowledge and experience in medical devices and pharmaceutical distribution systems. This combination of expertise, technology platforms and large-scale technical capabilities proves that Aptar Beauty has what it takes to be the unique partner for user experience in Derma."says Xavier Joseph.

Derma Series includes airless packaging and dispensing systems, cosmetic pumps, droppers, lotion pumps, sprays and aerosols to meet the specifications of the dermocosmetics market.  

- Formula protection

Airless technology offers a high level of compatibility and protection for even the most fragile cosmetic or pharmaceutical formulas. Aptar Beauty's best-selling airless products, Micro and Mezzo, are fully recyclable.¹ and available in a wide range of sustainable materials, including PCR (Post-Consumer Recycled Resin). 

- Dosing accuracy

For high-precision dispensing of ultra-liquid formulas such as serums, Star Drop promises an optimized user experience thanks to adjustable drop-by-drop dosing. The PZ Twist spray pump features a twist-lock system, and offers ample finger space for easy application, ideal for sun protection formulas. For precise dispensing of sprays and mists, Tina is the perfect aerosol, offering a modern design with clean, straight lines. 

- Sustainable materials

Every Derma Series packaging is compatible with a wide range of sustainable, recyclable and recycled materials. Some solutions are single-material, like the Future lotion pump, made entirely of PE (polyethylene) and recyclable.¹which also offers an e-commerce-friendly twist-lock mechanism.

- Premium trim and decor options

The Derma Series offers a wide range of customization options and premium decorations to reinforce brand identity. Like the Evolux metal cosmetic pump, whose pump system avoids any contact with metal to ensure optimum compatibility with the formula. These systems are also compatible with glass bottles.

A comprehensive offer

In addition to products, Aptar offers a range of integrated services thanks to its cross-disciplinary expertise and technical capabilities.

In synergy with Aptar Pharma, Aptar Beauty invests in research into user experience and human factor design. The Group has developed a global network of laboratories in France (InVisionLab), the United States and China, to test these designs and concepts.

Artificial intelligence and technology are used to predict compatibility between formula and pump, and to optimize pharmaceutical formulations. They are also used to explore new territories using simulation and rapid prototyping software.

With its expertise in the 3Rs (recycle, reduce and reuse), Aptar Beauty offers single-material solutions to promote recyclability, while developing models for reusable or refillable solutions. 

With over 30 years' experience supporting customers in their regulatory submissions, the company also holds ISO 13485 certification to develop medical devices and distribution solutions in line with market requirements.

Connected solutions linked to a digital health platform can be offered by the manufacturer to support patient adherence to treatment use, improving outcomes and quality of life for patients.

"Dermocosmetic products meet a real and growing need. These formulas are constantly evolving, and include ever more powerful active ingredients or little or no preservatives. As a leader in our field, we need to ensure that the packaging provides optimum protection and compatibility. Our holistic "product & service" approach enables us to accompany these brands in their launch, as a unique partner for the distribution of dermocosmetic products".concludes Xavier Joseph.

_{1. When combined with a PE (Polyethylene) or PET (Polyethylene Terephtalate) bottle}