Coverpla accompanies the launch of textile fragrance Marine Coton. Marine Rautureau, the founder of this young brand, has created a line that instills a special routine: the scenting of linen, inspired by the scented cuddly toy of her childhood. The concept: one dose in the washing machine, and the laundry takes you on a journey down memory lane. Comprising three fragrances (Accord Infini, Paradis nomade and Soleil absolu), the range aims to shake up the codes of perfumery with a modern olfactory experience.

Marine Rautureau chose Coverpla's Philos bottle (100 ml format), which, like its pump, is made in Europe. Designed for cosmetics, home care and home fragrance, this model adapts to a variety of product types (droppers, pumps, diffuser rings, screw caps, etc.). It is also available in 50, 250 and 500 ml formats, and in two types of glass (Flint and Wild).

Phalos is an elegant bottle designed by Coverpla partner Estal. Just a few months and a few trade fairs after signing its partnership with the Spanish company, Coverpla has seen its commitment confirmed by brands' interest in differentiated packaging and a very special approach to luxury.

"Among our key sustainability objectives are those relating to packaging and eco-design. In particular, we are committed to bringing only refillable or recyclable packaging to market by 2025. This involves reducing the complexity and quantity of materials, favoring single-material choices to ensure that our packaging, once properly disposed of by the consumer, can be recovered and recycled by standard recycling technologies. By choosing the single-material Gala bottle, Lift+ corrector has been redesigned in a modern, environmentally-friendly way to align with our objectives."explains Matilde Rossi Scota, Head of Sustainable Development at Collistar, an Italian brand founded in Milan in 1983.

Made with 95 % of natural-origin ingredients, Collistar's new Lift HD+ Correcteur Liftant Lissant aims to erase signs of fatigue and restore radiance. The product is housed in a single-material packaging solution from international beauty packaging manufacturer and supplier Quadpack: the Gala dip-in pack.

Developed by Quadpack, the packaging solution features an attractive thick-walled bottle. The packaging is made entirely of polyethylene terephthalate (PET), and meets the brand's criteria of using exclusively recyclable materials. According to Quadpack, this is a "perfect combination of luxury aesthetics, top-level performance and single-material design." 

After perusing the selection of matching applicators, Collistar opted for The Essential to apply the formula. Its rounded-tip spatula features two reservoirs on either side for dosing the right amount of product. The flexible shaft and soft tip allow, according to Quadpack, "a delicate, simple and really pleasant application."

A matte black varnish has been applied to the cap and the logo discreetly hot-stamped on the top. The bottle is transparent so that the formula can be seen, and the text is screen-printed in black on the side. With its elegant, minimalist look, the Gala bottle fits in with Collistar's premium brand identity. 

For the next version, Collistar is considering the use of post-consumer recycled (PCR) PET. Quadpack's lifecycle analyses indicate that conversion to a fully PCR version would improve the packaging's circularity index by 60 %, with a 25 % reduction in the brand's scope 3 carbon footprint.

Brands need to be extra vigilant when it comes to positioning their products in-store and managing their inventories. This is a rather tedious task in the field, requiring a visit to each sales outlet and an inventory of individual items and their layout on the shelves. 

EasyPicky, a Montpellier-based start-up specializing in offline video recognition, offers a solution based on artificial intelligence that optimizes the time spent in the field by collecting and analyzing all the data collected.

The idea is to automate the detection of products on shelves and improve the monitoring of sales initiatives.

The startup explains on its website that to carry out a store survey with EasyPicky, all you have to do is activate the video mode on a smartphone or tablet and walk the store aisles. Its solution then collects all the data and instantly transforms it into Key Performance Indicators (KPIs), without the need for a network.

Operating 100 % offline, EasyPicky can be integrated directly into a CRM or other in-house tools.

_{Photo from https://easypicky.com}

Fedrigoni, one of the world's leading producers of specialty papers, self-adhesive materials and radio frequency identification (RFID) solutions, continues its international expansion. The Italian group announces the purchase of assets from the American company Mohawk Fine Papers, with which it had established an industrial partnership in September 2022. 

Objective: to strengthen distribution of premium papers in the North American market. "This is our third merger-acquisition this year (after SharpEnd in the UK and Arjowiggins in China), and an important step in strengthening our high-end product offering for customers in the United States.comments Marco Nespolo, CEO of the Fedrigoni Group. Thanks to Mohawk's entry into our group, we will now be able to produce and distribute to our customers a wide range of high value-added Fedrigoni papers directly in North America, and expand access to Mohawk specialty papers internationally. In this way, we will further support the strategies of our customers who prefer proximity models to the traditional global purchasing approach, in order to minimize environmental impact and the risks of supply chain disruption."

Mohawk, a family-owned company founded in 1931, manufactures some of the world's best-known specialty papers for designers, brands and printers. The American company and Fedrigoni share common values, such as innovation and reduced environmental impact, in which they do not hesitate to invest.

Mohawk is now part of the Fedrigoni Special Papers division. The transaction was finalized through a NewCo set up by Fedrigoni to acquire Mohawk's assets as part of a sale process initiated by a financial institution, following a period of financial difficulties that had affected the American company in recent months. The transaction fully relieved the new company of its debt, preserving the majority of jobs, industrial activities and customer relationships.