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At Chanel's instigation, Pochet reduces its CO2 emissions thanks to a solution developed by a start-up company

Glassmaker Pochet, which recently celebrated its 400th anniversary, controls all its energy consumption (gas, water, electricity) via a solution developed by Metron. This digitalized management system enables the company to reduce its carbon footprint, as well as that of its customers, including Chanel, the company behind the project. 

The Pochet Group and Chanel share a commitment to reducing the carbon footprint of perfume bottle and skincare jar manufacturing. Chanel has initiated a collaboration between the Pochet Group, its supplier of high-quality perfume bottles and skincare jars, and Metron, a French cleantech company specializing in digital energy-efficiency solutions to decarbonize industry. 

This collaboration between three players committed to energy management has enabled Chanel to reduce emissions from its value chain (scope 3), in line with its "Chanel Mission 1.5°" climate commitment program. 

The Pochet group, for its part, has reduced energy consumption by 27 % for its gas-fired annealers, important machines in the production of glass bottles.

The initiative benefits all Pochet Group customers as part of its ambitious decarbonization plan defined in 2021. The first French glassmaker to equip itself with an electric furnace technology for luxury bottles, the group will be operating this equipment by the end of 2024. Electric melting technologies will make it possible to produce glass that is largely carbon-free, while retaining the brilliance and transparency that are the hallmarks of Pochet glass.

The decarbonization plan also includes more than 40 projects covering 91 % of the Pochet Group's current CO2 emissions. These will be halved by 2033.

The Metron solution was tested at Guimerville, in the Seine-Maritime region, at the Pochet group's glass plant, an industrial site specializing in the manufacture of glass bottles and jars for the luxury goods industry. The plant employs some 1,600 people and produces a million bottles a day, including Chanel perfume bottles. Thanks to hundreds of data sensors throughout the production chain, Metron's real-time energy visualization solution makes it possible to measure, standardize and optimize energy consumption during the production of each bottle/pot. Conclusive experiment. 

The solution is now being deployed at Pochet's seven other French industrial sites. This enables the group to control its energy performance down to the very last bottle, and deliver to luxury brands a product whose environmental quality is optimized for each item. 

Drawing on glassmaking expertise dating back to 1623, the Pochet Group is constantly innovating to improve and digitalize its centuries-old industrial processes. "This collaboration aims to continue the digitalization of the Pochet Group and to offer our customers high-quality products for sustainable beauty," says Benoit Marszalek, Pochet du Courval Operations Manager.

This collaboration between a world-renowned luxury house, an industrial group that produces in France and a cleantech startup, winner of French Tech 2030, demonstrates the ability of French industry to work together to offer industrial innovations that benefit the environment. Julien Garry, General Manager of Purchasing, Development and Innovation at Chanel comments: " This initiative by Chanel, the Pochet Group and Metron benefits the entire ecosystem and contributes to the environmental transition of the luxury goods industry. It's by measuring precisely that we can make lasting improvements.

Vincent Sciandra, Metron CEO, concludes: " We are proud to play our part in making the decarbonization of industrial processes a competitive lever for the luxury and beauty industry, while respecting the quality and authenticity of products that are emblematic of French know-how. This collaboration highlights the importance of carbon traceability for industrial products, which is emerging as a growing need in tomorrow's industry. "

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