Eviosys, Grown.Bio and Verescence have teamed up to create an eco-friendly gift set that includes 100 % glass bottles that are recyclable and refillable, a 100 % compostable insert made from mushrooms, and a reusable and indefinitely recyclable metal box.

Three leading manufacturers in the world of packaging have come together to create a 100 % recyclable and reusable gift box for the perfumery and cosmetics industry. Eviosys, Grown.Bio and Verescence have pooled their expertise to develop a set of innovative products guaranteeing true sustainability, thus designing the face of tomorrow's cosmetic packaging.

This collaboration responds to an ongoing demand for customization in the marketplace; consumers are looking for customized, unique and eco-friendly products. The limited edition set includes 100 % recyclable and reusable glass bottles, carbon negative packaging inserts made from mushrooms and a fully reusable and infinitely recyclable metal box.

The three partners have committed to five key packaging objectives that are at the heart of this new cosmetic concept: rejecting non-environmentally friendly options, redesigning the cosmetic case, reducing the weight of the packaging, reusing and recycling.

Packaging manufacturer Eviosys, which supplies the metal box, adapted its original product to match Verescence's mushroom-based insert and glass bottles. Boxes made from recycled metal can be stored and reused for decades for other household uses, ensuring the circularity of the process. At the end of the product's life cycle, 100 % of the material used is recycled into new metal with no loss of quality.

Laetitia Durafour, Eviosys marketing director said: "Valuing cosmetic brands with high-end decorated packaging, we are proud to offer ecological and recyclable alternatives to protect the products in our boxes. Verescence and Grown.Bio were obvious partners for this adventure. We are delighted to collaborate with them on this gift box. By combining the expertise of industry leaders and sustainable development pioneers, we offer an environmentally friendly alternative for the cosmetic perfumery industry with this gift set."

Manufacturers of gift boxes for the perfume and cosmetics industry often use plastic or paper inserts that are not sustainable over the long term. Grown.Bio's mushroom packaging, made solely from mycelium - the root structure of mushrooms and agricultural by-product, offers endless possibilities for use. Natural and carbon negative, it can be crumbled and mixed with soil for use as a fertilizer.

Jan Berbee, founder of Grown.Bio commented: "We are committed to producing sustainable protective packaging using natural materials, as well as waste. Our mushroom® packaging has the same performance and longevity as non-regenerative options, but it can be biodegraded on a home compost or flower bed, bringing it into the biological circle. This gift set advocates for product reuse and we are proud to provide the insert."

Pioneering eco-design solutions for luxury glass bottles, Verescence introduces its new Cara high fragrance range, available with a new standard screw neck (GPI 15 400), offering the consumer the possibility to refill the bottle at home or in store. The range also includes mini-format bottles for perfume (spray, roll-on), skincare (oil, setting spray) and premium makeup (complexion corrector, lip gloss, cream eye shadow). Since September 2021, all La Collection Verescence standards are produced with 20 % of PCR, i.e. glass from local household waste collection.

Bérangère Raguenet, Marketing Director of Verescence adds: "As glass is infinitely recyclable, we wanted to create an eco-responsible box to promote our new Cara range of standards, in line with the expectations of luxury brands. This collaboration with Eviosys and GrownBio allowed us to promote the most sustainable packaging options for our customers, as each component of the gift box is either recyclable, reusable or compostable. We also believe it can be a source of inspiration for brands in their quest for sustainability progress."

Eviosys, Verescence and GrownBio have produced a limited edition collection of this innovative cosmetic packaging, a true showcase of their respective know-how in the service of environmental protection.

Campaigns to raise awareness of packaging sustainability and recyclability are one of the main themes that Lumson has integrated into its mission. One of the avenues being pursued is the creation of refill systems, which are playing an increasingly important role in the company's launch plans.

Consumers already regularly use refill systems - just think of the food industry, which introduced refillable products years ago. What's more, refills create interaction with consumers and make it possible to personalize products.

Recharging, Lumson's new frontier

Re Place, Lumson's new glass jar with a refillable system (inner cup), is designed for easy removal and replacement, and offers a response to market expectations. "In new circular design systems, refills are an effective solution given their extremely positive impact on the environment, while encouraging new, more ethical and virtuous habits among more attentive consumers. "explains Lumson CEO Matteo Moretti.

Re Place is the first research system in a series to come, because "for Lumson, redesigning, rethinking new refill systems will increasingly become a priority, and demonstrates our unwavering commitment to sustainability, without neglecting the product's technical, aesthetic and protective functions."

Lumson, which has long focused on the 3Rs of the circular economy - reduce, reuse, recycle - has adopted three new key concepts for the refill sector: Re-Think, Re-Gen, Re-Act. 

Re-Think: rethinking packaging with an eco-design approach. Re-Gen, to breathe new life into glass jars. Re-Act, to enable consumers, who are playing an increasingly active role, to personalize their product by simply replacing the inner cup. 

Re Place uses two 50 ml Lumson glass jars: Deluxe and Unique, whose respective features are an elegant, classic shape and rounded lines with a refined look. Both feature an extremely thick jar base for a positive approach to luxury.

The inner plastic cup - which has been specially designed to allow protection to be applied to the top - can, after use, be easily removed from the jar and disposed of via the recycling channel.  

Both components can be customized - giving the various packaging elements a distinctive, eye-catching identity - using a variety of effects and decorations: from simple but elegant silk-screen printing, to more sophisticated interior lacquering that enhances and adds value to the lines and thickness of the glass.

Cardboard for airless

The Italian company also innovates in the airless sector, with carton packaging. Its XPaper pocket airless received the ADI Design Index Award for Innovation. 

The innovative nature of XPaper is essentially due to the material from which the airless dispenser bottle is made: cardboard. According to Lumson, it wasn't easy to find an alternative to plastic or glass that was lightweight, easy to work with, durable and compatible with the strict safety protocols established by the cosmetics world. 

If paper was not the best material to use for packaging (primary) cosmetics, due to the problems of preserving the formulas they contain, innovative, high-performance and highly aesthetic solutions have emerged. What's more, thanks to fine printing techniques, it's possible to transform any material into a luxurious, sophisticated product that enhances both content and container. All this, while respecting the environment. 

The new Xpaper paper airless dispenser is currently the subject of a patent application. It is part of the Touchless family of airless dispensers featuring Lumson's patented hermetic closure. 

"I feel XPaper has everything it takes to become an iconic product: it's durable, functional, safe and sought-after, says Matteo Moretti. Once the product is used up, you can separate the dispenser from the paper bottle and send it to the right recycling chain. It's practical and safe to use, because like all our airless dispensers with pouch, it's been developed to protect the product as much as possible against the risk of contamination by air or other external agents that could alter the formula. And then there's the look. The packaging can be customized using conventional and digital printing technologies, transforming itself into a unique product with a strong personality."

In 2021, to meet Chanel's environmental requirements, Texen is adapting its industrial process. The company is proposing to work with RPET, a material derived from the recycling of PET plastic bottles, and is making its agile Smart lines available to automate and optimize production.

Thanks to the polycondensation* process, Texen was able to design a new, eco-responsible cap for Chanel's Le Lift and Hydra Beauty skincare lines, which retains the same mechanical and sensory properties as the original.

As part of the global approach shared with its partner to reduce environmental impact, this cap contains a black colorant specifically developed to make the part detectable by optical sorting, thus facilitating recycling and enabling better management of the product's life cycle.

The modularity and versatility of the Smart lines ensure Chanel a controlled production process. By managing the entire design process, Texen can manufacture the raw material and produce a finished, varnished piece in less than 20 minutes.

_{* Polycondensation is a chemical reaction that rebuilds molecular chains broken during the recycling process, enabling them to become polymers again. Polycondensation restores the basic mechanical and chemical characteristics of the finished product, guaranteeing its edibility.}

Via Dei Mille is the rebirth of a family story that began in Sicily in the 50s. Stefano Alderuccio, the founder's grandson, pays tribute to the rare essences of Sicily, to its traditions now brought to life by the talent of perfumer-creators from Grasse. The fragrances in the Ianco collection express themselves in the whiteness whose name they have taken from an old Sicilian dialect, and in the subtle arabesques embossed on the box's paper.

Baroque poetry

Coverpla had the pleasure of sharing in this family adventure, taking charge of the packaging for all three fragrances. The brand chose the Laura bottle (100 ml) designed by Coverpla and created by Bormioli Luigi. Its sleek, round shape, both straight and powerful, is enhanced by a matte black Vintage chapé cap decorated in a single pass of silkscreen. Coverpla also supplied the pump and pump cover for the overall development.