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All4Pack Emballage Paris reinvents itself: "Lead the revolution"!

New positioning, new signature, new location, new contents... All4Pack Emballage Paris makes its revolution!
As the leading event at the end of the year (November 21-24, 2022 - Paris Nord Villepinte), All4Pack Emballage Paris is now positioned as the leading international trade show for all sustainable packaging and intralogistics solutions, covering the entire production line, including machinery. It aims to be a source of inspiration to accompany all the actors of the industry in the face of current and future challenges, by decoding regulations and highlighting the most responsible innovations.

A new positioning supported by an entire ecosystem

Depletion of non-renewable resources, limited recyclability, greenhouse gas emissions... packaging is faced with many challenges and must reinvent itself. All4Pack Emballage Paris invites its exhibitors and visitors to lead this change and to participate in this mutation towards more sustainable innovative solutions. Expected by a majority of actors, this evolution is supported and accompanied by a whole ecosystem.
Thus, in order to reflect this constantly evolving universe and to better identify the current expectations of the packaging user markets, All4Pack Emballage Paris has created a Pack Expert Committee. This committee is composed of professionals from international groups among the most important in their sectors (Champagne Piper-Heidsieck, Coca Cola, Citeo, Decathlon, Groupe Bel, Léa Nature, L'oréal, Procter & Gamble). In addition, the show also relies on many partners, historical or recent, such as the Conseil National De L'emballage, Geppia, Secimep, Pôle Emballage Bois, Elipso, NVC...

A new positioning approved by the exhibitors

All4Pack Emballage Paris is an international trade show for all packaging and machinery solutions for all industries (Packaging, Processing, Printing, Intralogistics).
To date, 1,300 exhibitors are expected, including about 50 % of internationals. 86 % of the exhibition space is already booked. Numerous leading companies such as Atlanta Stretch, Auer, BFR Systems, Domino, Filpack, Franpack, Fromm, G.Mondini, Getra, Goglio, Ishida, Krones, Marchesini, Markem-Imaje, Mom, Newtec Bag Palletizing, Robopac, Sew, Shoeller Allibert, Sidel, Soncini, Tosa, Ulma, Unista... have confirmed their attendance.

A new layout to facilitate the visit

Another novelty, the 2022 edition of All4Pack Emballage Paris will be held in Hall 4 and 5A of the Paris Nord Villepinte Exhibition Center.

This new, more compact layout, with a real sharing of halls, will allow a better distribution of the 4 universes of the show (Packaging & Containers all markets/Raw materials, consumables - Process & packaging machines multi-industries/Marking, Coding - Handling/Secondary, tertiary and shipping packaging machines - Printing of packaging, transformation, labels).
It will make it easier for the 66,000 expected professionals (including 35,% of internationals) to find their way around, and will distribute the flows more evenly thanks to animation hubs placed in each zone.

A rich content to decipher trends and innovations

Resolutely turned towards future solutions and innovation, this new edition of All4Pack Emballage Paris will offer a rich content and many animations and highlights:
- The Target Zero Impact spaceThis unique hybrid event, which aspires to be a platform for exchange and a Think Tank, will bring together the actors of responsible change. The startups present will propose innovative and agile solutions for packaging and maintenance: new materials, reusable and connected containers, robot programming tool...
- The All4Pack Innovations area will be the showcase for the Innovation Awards 2022, a competition for which entries will open in early May. Inspiring, forward-looking and creative, this space will decipher trends and allow visitors to discover, through the competition winners, the latest innovations in the sectors covered by the show. In 2018, more than 300 products were submitted to the competition and 46 innovations were selected by the jury members, specialists in packaging and intralogistics (journalists, experts and designers). The All4Pack Innovations space will also present the winners of other competitions representative of international and European trends: The Packaging Oscar, Sial Innovation, De Gooden Noot, Emballé 5.0...
- The All4Pack Conferences area will offer a rich and complete program of conferences related to the major issues of the sector: environmental, technological and also societal, with the new habits of consumers both French and international. These conferences will allow to better understand, analyze and decipher the trends, the future solutions, the regulations and the new standards.
All lectures will be free, open access and translated (French/English).

Wonnda opens its smart manufacturing platform to allow anyone to launch their own "Made in Europe" health and beauty products

After months of work in the background, Wonnda, a Berlin-based start-up founded in January 2022 by Martin Ditzel and Oliver Allmoslechner, invites users to join the 'beta' version of the platform. Influencers, start-ups, entrepreneurs and direct-to-consumer (D2C) brands will be able to easily source and launch their next successful products through our community of European manufacturers.
Wonnda is a digital sourcing tool that helps you find the right partner for your project, such as manufacturers, wholesalers, private labels and white labels.
You have an idea for a beauty and/or health product: from beauty supplements to lotions, hair/eye/face care, or others, and want to find the right partner for it - on wonnda, it works "out of the box"!
We can also advise you on what product you can launch easily and with little effort, with over 100 consumer product ideas for food and beverage.
Wonnda acts as a central hub for ordering samples, organizing projects and monitoring the production process, thanks to its "project management" function. Finally, with wonnda you can find carefully selected European manufacturers, white labels or private labels with certifications, ranging from organic to vegan, for small and large orders. The platform is free!

MakeUp in NewYork is gearing up for an inspiring immersion into the future of skincare and makeup!

While the global cosmetics market is currently experiencing strong growth, with upward forecasts for skincare and make-up products, the US beauty market is particularly buoyant, becoming one of the fastest-growing consumer markets.
To support this long-awaited growth, MakeUp in NewYork returns on September 14 and 15, 2022 at the River Pavilion - Javits Center to bring the beauty community together and give professionals the tools to co-create tomorrow's bestsellers.

MakeUp in NewYork unveils its new identity!

Faced with the growing hybridization of make-up and skincare, MakeUp in has been adapting its offer for several years to meet market expectations. We have therefore designed a new visual identity to reaffirm our skincare and make-up positioning.

To showcase this new identity, we've just launched our brand new website! In addition to being a digital showcase for our events, the new site will offer year-round quality content on make-up and skincare trends around the world, in partnership with the best international trend agencies.

Back to a resolutely international edition!

After a local 100% edition in 2021 due to travel restrictions, we are delighted to once again bring together exhibitors and visitors from all over the world.
Whether it's ingredients, formulators, accessories, packaging or turnkey services, MakeUp in NewYork will shed light on the latest skincare and make-up products and solutions.
We're delighted to see the return of emblematic exhibitors who weren't able to attend the last edition, as well as new ones exhibiting for the first time! Mana products, Fusion Packaging, Croda, Faber Castell, Amfora Packaging, Anjac, C&C International, Chiang Pao, Cosmetic Groupe USA, Cosmetica, Crystal Claire, Englewood Lab, Hwasung Cosmetics, Innovation Labs, Kolmar Laboratories, Lumson, World Wide Packaging, MS Beautilab, Nuco, Omnicos, Qualipac, Regi, Roberts Beauty, Schwan Cosmetics, Shya Hsin Packaging, Weckerle Cosmetics... among many others!
The innovation and creativity of over 120 suppliers will be at the heart of exchanges with American and East Coast beauty brands. Attracting the best emerging and prestige brands, including pre-registrants Avon, Anastasia Beverly Hills, Babo Botanicals, Benefit, Doll 10 Beauty, Estee Lauder, Fresame Cosmetics, Giorgio Armani, Glossier, Hero Cosmetics, Ilia Beauty, Jlo Beauty & Lifestyle, Kevyn Aucoin Beauty, Wander Beauty, Kylie Cosmetics, Kulfi Beauty, L'Oréal, Mary Kay, Nicka K New York, Orbal Cosmetics, Orveon Global, Premier Brands Of America, Revlon, Sespring, Shiseido, Tarte, Tata Harper Skincare, Ulta Beauty, Unilever, Coty, Fable And Mane ... MakeUp in NewYork will shape the future of cosmetics.

The ultimate place to explore innovations and find inspiration

Innovation is part of the DNA of MakeUp in events worldwide, and MakeUp in NewYork is no exception. The IT Awards will give brands a glimpse of the most remarkable innovations from our exhibitors: a true experience for brands to discover the next trends in skincare and make-up!
The competition highlights the latest innovations in terms of textures and formulas, ingredients, packaging and accessories, to promote innovation and meet the needs of the entire industry. From among the new products submitted by over 100 exhibitors, an international jury of independent experts will select 4 products to receive an award and be exhibited during the event.
Beyond the aisles, MakeUp in NewYork also offers a forward-looking vision of the sector. Thanks to the viewpoints and analyses of industry professionals, the main topics and trends in the beauty market will be discussed in depth over two days in the heart of the Beauty Agora.

Key partnerships with leading players

We are pleased to announce the renewal of our collaboration with the Society of Cosmetic Chemists. The SCC will bring together two panels of experts for MakeUp in NewYork to discuss cosmetic ingredients and current legal issues in the face of product performance requirements formulated by brands and formulators. As the leading organization for all things cosmetic science, the SCC will also be sharing its knowledge and expertise with attendees at its stand.

MakeUp in New York is proud to announce its partnership with international trend forecasting and consulting agency, Cosmetics Inspiration & Creation, for the next edition.
During the event, Cosmetics Inspiration & Creation will host four Beauty Talks, each showcasing a key beauty theme that will impact the industry in the year or years ahead. Leila Rochet, the agency's Chief Innovation Officer, will be joined by industry personalities to decode the major trends and consumer behaviors that will shape the sector beyond 2022.
Cosmetics Inspiration & Creation invites participants to join them in decoding four distinct trends that will define future challenges and opportunities for the beauty industry. With a common thread of fluidity and adaptability, hedonism and self-expression, each trend represents four opportunities for brands to achieve new dimensions of excellence:

1 - Eco-Icons - The new era of radically green solutions

2 - Joy-Care - The color of hedonism and self-care

3 - Adaptive-First Beauty - Dismantling beauty aphorisms

4 - Hybrid Intelligence - Resilience engineering

MakeUp in NewYork from September 14 to 15 at the River Pavilion - Javits Center

An intense, rich and exciting program with conferences, events and exceptional exhibitors, to discover innovations and product launches, network and understand upcoming trends, co-create with key market players and shape the cosmetics industry of tomorrow during 2 days of intense business in NY!

Berkem Group - 1st half 2022 revenues up +11.6 1Q6 to €28.1m

  • Continued growth in sales of +11.6 % at SI 2022, driven by the good performance of the Formulation cluster (+12.7 %)
  • Price increases starting in May 2022 to gradually cover inflation in raw materials

Berkem Group, a leading player in plant-based chemistry (ISIN code: FR00140069V2 - mnemonic: ALKEM) announces its sales for the first half of 2022.

Olivier FAHY, Chairman and CEO of the Berkem Group states: " The Berkem Group recorded solid growth in its sales during the first half of the year, illustrating the real appetite of manufacturers for our biosourced solutions, which has been further accentuated by the current high volatility of the oil market. In addition, faced with the rise in the price of certain raw materials, we were able to take action very early on to gradually offset their effects on our margins. This half-year was also an opportunity to formalize our collaboration with the Soprema group, which is seeking to develop a natural solution to increase the performance and resistance of its insulation panels to microorganisms. This partnership demonstrates the expertise acquired by our R&D teams and we hope to conclude new agreements of this type with industrialists in demand for naturalness. Thus, we are perfectly positioned to pursue healthy and profitable growth over the long term and to achieve the objectives set out at the time of our initial public offering. "


H1 2022 revenues at €28.1m, up +11.6 1Q6
At June 30, 2022, the Group's consolidated revenues were up 11.6 1TP6Q compared to the first half of 2021, at €28.1 million.
The Vegetal Extraction expertise pole contributed 29 % to this performance, or €8.1M. After a 1st quarter with very strong activity (+35.7 % vs. Q1 2021), the Vegetal Extraction expertise pole recorded a more moderate turnover in the 2nd quarter, due in particular to a slowdown in the "nutritional supplement" activity as well as a slight drop in Eurolyo's activity in the second quarter. At the end of the first half of 2022, the plant extraction division nevertheless showed growth of 8.9 1TP6Q, compared with the first half of 2021. Revenues of the Formulation expertise pole amounted to €19.9M, representing 71 % of the Group's total activity. This performance is mainly due to volume increases, with price increases only taking place from May 2022. The Formulation division posted sustained growth in sales in Q2 (+19 % compared to Q2 2021) and showed an increase of 12.9 % compared to H1 2021. The Lixol subsidiary alone recorded an increase in revenues of over 20.6 % in the first half of this year. The increase in activity in this segment partially compensated for the increase in raw material prices. The price increases, effective since May, June and July, should make it possible to gradually recover normal gross margins.

All aboard! Getting consumer care manufacturing back on track

The view of Anne Wagner, PhD, Technology and Market Development Manager for Charles River's Microbial Solutions division.

Environmental monitoring provides the tools necessary to effectively address contamination risks. 

The manufacturing of consumer care products is complex and requires the highest level of efficiency and productivity. The process is constantly threatened by unseen invaders: microorganisms. Imagine this scenario. Before a shampoo is released to the market, microbial limits are tested and you discover out-of-specification (OOS) microbial growth on your plates.

What should you do next?

You can imagine your manufacturing facility as a railway system (see illustration). SKU shampoo is produced on the red rail line. Your finished product is complete at stop D.

The first step is to determine which microorganism contaminated your product. You probably performed a Gram stain and then identified the microbial isolate recovered to the species level. You identify the microbe as Pluralibacter gergoviae. This organism is classified as an opportunistic Gram-negative, preservative-resistant pathogen that is ubiquitous in nature. Without a baseline of your environment, each contamination event puts you at square one in identifying the root cause. This microbial contaminant can come from anywhere.

Let's go back to our train analogy. We can see that the contamination occurred on the red line. Think of it as a skid. If you only clean the manufacturing tank, the corrective action may not be enough to fix the problem because there are many other sources of contamination. In addition, the red line route is connected to all other rail lines, directly or indirectly, which means that the risk points for contamination in a final product are expansive. New trains arrive every few minutes and you could see recontamination occur again on the red line if you cannot confirm the original source of the introduction of pathogenic bacteria into the environment.

Was it contaminated raw material, improperly worn PPE or problems with the water purification system? Did construction work or moving vehicles create dust? You need to test all these environmental sources to find the origin of the microorganism. In this example, you determine that the microbial source is at stop J on the pink line. The microbial source could be a leaking pipe, a water purification filter failure, or even an air conditioning problem. No amount of tank cleaning will solve this problem. If the source is a raw material shared between different manufacturing sites, you can potentially have microbial contamination in multiple facilities. The scope of the contamination may be even greater than expected.

Biocontamination tests to the rescue

But hope is not lost! You can regain control of your manufacturing environment through environmental monitoring (EM). EM is a risk assessment control strategy that involves testing for bioburden in your manufacturing environment under the direction of your QC micro-lab. This strategy should be considered for all equipment, personnel, materials, procedures, processes and facilities. Here's how the process works. Locations and materials are sampled and plated on culture media to look for the growth of microorganisms. Colonies of microorganisms are counted, recorded, and the organisms identified. For each location and material, alert and action levels are created from the established baseline amount of manufacturing microbiota. If the number of microorganisms reaches the alert level, it indicates a potential drift from normal operating conditions. If the action level is reached, this indicates a significant drift from normal operating conditions and an investigation should be conducted to understand the reason for this change.

The benefits of environmental monitoring are clear

EM provides you with the tools to quickly assess, mitigate risk and resolve contamination events efficiently and accurately. With action and alert limits in place, even if your manufacturing facility is complex and fast-moving, you can potentially discover contamination before it reaches your final product, protecting customers and saving time and money.

Without the use of EM, the risk of a contamination event is higher. Microbial contamination of a batch cannot be remedied or reversed once it has occurred, and the product must be destroyed. Then the entire train of equipment is shut down, including the batch skid, storage tanks and filling line. You've lost production capacity, revenue and time. You have increased costs and the risk of recall. If the product has been released to the market, these events are often brought to the attention of consumers through publicly announced recalls by regulatory agencies. Product recalls not only pose a risk to consumers, but result in additional costs and lost revenue, create a negative regulatory status and a loss of consumer confidence in the brand.

The goal of a consumer products company is to produce a product that the consumer wants. The product must have all the characteristics of a consumer product - effective, pleasing to the eye and, most importantly, safe for the user. Products must be free of harmful microorganisms that can cause illness or negatively impact the product. Environmental monitoring provides a baseline profile of microorganisms in the manufacturing environment. Implement environmental monitoring with accurate microbial identifications to track microorganisms and trends and manage risks to help your manufacturing site make proactive decisions. The value of environmental monitoring depends on the quality, accuracy and reproducibility of these identifications. Tracking and trending your manufacturing microflora helps you identify areas at risk for contamination and demonstrates that procedures implemented to prevent contamination are effective.

Albéa publishes its 4th sustainable development report

Albéa is actively pursuing its 2020-2025 CSR program which places the circular economy at the heart of its strategy. Today, the company publishes its 4th annual and voluntary sustainable development report.

The 2020 report was intended to share the progress made in an unprecedented year. Albéa's 2021 report focuses on reinventing a transparent and virtuous value chain that meets the challenges of tomorrow's industry. It highlights a joint effort by all external stakeholders and employees worldwide to promote circularity in cosmetic packaging.

François Luscan, Chairman and CEO, says: " In this transition to circularity, transparency and solidarity are more essential than ever. We want to build a stronger, more cohesive industry and rethink packaging together - while addressing the biggest challenge of our time: climate change. This fourth report shows how our teams, customers, suppliers and all stakeholders are joining forces and presents the progress we are making in 2021. This report is also a tribute to all stakeholders and an incentive to continue our efforts. "

Expanscience appoints Sophie Robert-Velut as General Manager for Dermo-Cosmetics, Rheumatology and
Dermatology

EXPANSCIENCE- Management - Market Information

As General Manager of Dermo-Cosmetics, Rheumatology and Dermatology activities, Sophie Robert-Velut's mission is to define the development strategy for Rheumatology and Dermatology and more generally to imagine Expanscience's health offer for the future. She retains her current responsibilities for defining and implementing the strategy of Expanscience's Dermo-Cosmetics activity for the Mustela and Babo Botanicals brands on a worldwide scale.
A graduate of ESCP Europe, Sophie Robert-Velut, 43, has built her career within the L'Oréal group. Since her arrival at Expanscience, Sophie Robert-Velut has successfully led the transformation of the Dermo-Cosmetics business and in particular the ¡conical Mustela brand. The latter accompanies families in respecting the CSR commitments of Expanscience, a B Corp certified company and a company with a mission since 2021.

EXPANSCIENCE2- Management - Market Information

Within the framework of this organization, Konstand Katsianakos, 46 years old, Director of International Subsidiaries of Expanscience, has been appointed General Manager of Markets since May 30, 2022.
Reporting to Sophie Robert-Velut, he is in charge of coordinating the activity of all markets where Expanscience is present via 14 subsidiaries and distributors in more than 100 export countries.
" The appointments of Sophie Robert-Velut and Konstand Katsianakos reinforce the transformation of our Dermo-Cosmetics, Rheumatology and Dermatology activities and support our development in France and internationally. "comments Jean-Paul Berthomé, President of Laboratoires Expanscience.

onTop cosmetics is the first Chinese beauty brand to launch sustainable cosmetic packaging made with Eastman Cristal Renew copolyester.

onTop cosmetics is first Chinese beauty brand to launch sustainable cosmetic packaging made with Eastman Cristal™ Renew copolyester. In collaboration with Eastman and WWP Beauty, onTop brings its innovative Renewal Oil Cream with molecular-recycled packaging to Chinese consumers.

In collaboration with Eastman and WWP Beauty, onTop is offering its innovative Renewal oil cream with molecularly recycled packaging to Chinese consumers.

onTop cosmetics has launched its Renewal Oil Cream, the first of its four major face cream products to feature packaging made from Eastman Cristal Renew copolyester with 50 % of certified recycled content.* onTop cosmetics is the first Chinese beauty brand to use Cristal Renew, a sustainable resin from Eastman's molecular recycling technologies. This industry-leading skincare packaging is the result of close collaboration between onTop's value chain partners - WWP Beauty and molecular recycling pioneer Eastman.

onTop cosmetics is the first Chinese beauty brand to launch sustainable cosmetic packaging made with Eastman Cristal Renew copolyester. In collaboration with Eastman and WWP Beauty, onTop is offering its innovative Renewal oily cream with molecularly recycled packaging to Chinese consumers.

onTop cosmetics is the first Chinese beauty brand to launch sustainable cosmetic packaging made with Eastman Cristal™ Renew copolyester. In collaboration with Eastman and WWP Beauty, onTop is bringing its innovative Renewal Oil Cream to Chinese consumers with molecularly recycled packaging.

onTop strives to create lightweight packaging, which is part of the attitude towards sustainability " said Emma Ni, CEO of onTop. "We actively seek lightweight, beautiful and eco-friendly solutions for formulas and packaging. Based on this mission, we chose to make a sustainable package out of Eastman Cristal Renew for our newly launched cream. Our efforts, however small, are aimed at reducing consumption and environmental impact and ultimately making the earth 'lighter'."

onTop worked with WWP Beauty to develop the primary packaging for version 2.0 of its Renewal Oil Cream, recognized by Mintel as an "innovative product" in January 2022. Mintel cites the product's oil-cream texture, which allows for the addition of lipids like ceramide 2, phytosterols and fatty acids to nourish the skin. The formulation also uses Topnatrol, a patented emulsifying technology based on natural active ingredients rather than synthetic emulsifiers. 

For onTop Renewal Oil Cream, WWP Beauty saw an opportunity to design a package that was as innovative as the product inside. The company was looking for a sustainable package that would take its skincare product to the next level. Eastman's Cristal Renew, made with a molecular recycling technology that uses plastic waste as a raw material instead of fossil resources, met their expectations. These technologies break down plastic waste into its fundamental building blocks and use them to create new, high-performance materials. As a result, Cristal Renew offers brands the same level of performance and design freedom they have come to expect from Eastman resins for luxury cosmetics packaging. It also offers significant environmental benefits, including landfill detour and reduced greenhouse gas emissions.

For WWP Beauty, the collaboration with Eastman and onTop provides a platform to show how the brand can help its customers leverage the latest material innovations to improve the sustainability of its products.

Working with customers to create a space where we can bring sustainable and innovative beauty products to customers globally is at the heart of what we do " said Jennifer Adams, WWP CEO. " This collaboration with onTop and Eastman is a milestone for WWP Beauty in our efforts to advance sustainability in the beauty industry. "

The recycled content of Eastman Renew products is certified by the International Sustainability & Carbon Certification (ISCC Plus), giving brands the transparency and reliability of independent third-party verification of recycled content claims.

We are excited to be involved in the launch of this product with onTop and WWP Beauty and to see how Cristal Renew improves the sustainability of such an innovative product " said Tara Cary, Eastman's market manager for cosmetics and personal care packaging. " By introducing its Renewal oil cream to the market, onTop is leading the industry in sustainability for Chinese consumers. "

*Recycled content is obtained by allocating recycled plastic waste to Cristal Renew using an ISCC certified mass balance process.

L'Oréal unveiled the future of tech-enhanced beauty at Viva Technology 2022

The L'Oréal Group unveiled its vision for the future of beauty at Viva Technology (VivaTech) 2022, Europe's largest event dedicated to the technology industry, held June 15-18 in Paris.

With a strong focus on web3 and online, offline and on-chain beauty experiences, the cosmetics industry leader guided visitors through an exploration of beauty in the web3 and metaverse era. At the same time, innovations to be experimented at home, in a boutique or in a salon were also presented. L'Oréal participated in the sixth edition of VivaTech with a 325 sqm state-of-the-art booth where the group presented immersive beauty experiences developed by the main brands of its portfolio of luxury, consumer, professional and active cosmetic products.

" We are thrilled to be back at VivaTech, where L'Oréal has played a major role since the event's inception in 2016. We've always been at the forefront of beauty technology innovation, and now it's up to us to explore emerging technologies and avenues for engaging a new generation of beauty consumers ", said Nicolas Hieronimus, CEO of L'Oréal. " L'Oréal's raison d'être, which is to create beauty that moves the world forward, establishes technology as the catalyst for transforming our entire business. "

L'Oréal continues to shape the future of beauty by leveraging more than a century of industry expertise to create unique multi-sensory beauty experiences. Pioneering advances in skin diagnosis, teleconsultation and virtual trials enabled by the web2, L'Oréal is now exploring the possibilities offered by the web3 for beauty experiences for a new generation of consumers. On-chain beauty represents an opportunity to bring together consumers and creators on emerging platforms to participate in a new beauty economy.

" At L'Oréal, we have a deep conviction: the intersection of the powerful forces of science and technology will enable us to invent the beauty of the future The company is a leader in the development of new products and services," said Barbara Lavernos, Executive Vice President of Research, Innovation and Technology at L'Oréal. " By combining both our century-old scientific knowledge and data expertise with physical and digital technological innovations, we reinvent and augment beauty experiences to meet the desires, dreams and aspirations of our consumers worldwide. "

" The beauty of the future will be physical, digital and virtual. That's why, while keeping our feet firmly planted in the acceleration of web2, we are exploring web3 with a new approach to on-chain beauty ", explained Asmita Dubey, general manager digital and marketing at L'Oréal. " We have prioritized digital in all our efforts and our goal is to enrich the consumer journey, which continues to evolve from O+O (offline + online) to O+O+O (online + offline + on-chain). "

Golgemma present at Biofach Vivaness

Golgemma offers today more than 300 materials such as macerates, hydrolats, natural extracts, most of which are certified Ecocert organic cosmetics, Nop, Cosmos and attested by "Fair For Life" and or "For Life".

Present at Biofach 2022 on booth 8-327 in Hall 8 until July 29, 2022 in Nuremberg (Germany), the brand offers visitors to discover some new products:

- Hydrolat of damascena rose on geogard - hyda0016
Origin: Bulgaria, Morocco
Descriptor : rose
Rose damascena is one of the best known ingredients in perfumery and cosmetics, prized for the sensual quality and sweetness it brings to a composition. The main rose producing countries are Turkey, Bulgaria and Morocco. The bushes bloom once a year, from May to June. Our range of rose hydrolats is based on the sourcing and traceability of high quality raw materials from their farms in Bulgaria and Morocco, where it has its own rose fields and production units. This dual local presence allows them to harvest the flowers by hand and to distill and extract them within 24 hours of picking, in order to guarantee the best quality.

- Hydrolat of damascena rose on leucidal - hyda0035
Origin : Bulgaria, Morocco
Describer : Rose
Leucidal is a multifunctional antimicrobial ferment of stabilizing products of natural origin. Its Leucidal hydrolats are certified organic at 97,0% by Ecocert Greenlife according to the Cosmos standard. Golgemma uses Leucidal in the preparation of its hydrolats because its use gives it the opportunity to offer a range of preservative-free hydrolats with the same minimum durability date as the preserved hydrolats, i.e. 2 years. It is therefore a particularly relevant alternative to the synthetic preservatives used in cosmetics, for its customers who are looking for floral waters of 100% natural origin.

- Hydrolat of rose centifolia on leucidal - hyda0044
Origin : Morocco
Descriptors : Rose Note, Powder, Fruit
Native to the Caucasus and Iran, the Rose centifolia appeared at the end of the 16th century following a mutation of Rosa gallica. It then spread to France, in the Grasse region, where it was cultivated for its exceptional essence. Along with Rosa damascena, it is one of only two botanical varieties of roses grown for the perfume industry. Although the Centifolia Rose is an emblematic raw material of the Grasse region, for which it has acquired a reputation.

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