Easyfairs, the international event organizer, today announces the launch of a new Italian edition of PCD, the world's leading trade show for beauty packaging. This new edition will be held alongside Packaging Première, the luxury packaging show, in Milan from May 24 to 26, 2022.

PCD Milan will bring together principals and packaging designers from the Italian and international perfumery, cosmetics and skincare markets with many of the world's most innovative packaging suppliers. Milan is the ideal location, as it lies at the heart of Italy's Cosmetic Valley, home to over 500 cosmetics companies and a center of excellence in the international perfumery and cosmetics sectors. 

The launch of the event builds on the dual heritage of Packaging Première and PCD, both part of the international Easyfairs network of packaging events.

Packaging Première was launched in 2017 and has quickly established itself as a benchmark event for the luxury goods sector around Milan. It brings together designers and developers of packaging for luxury goods in all sectors - including fashion, watches and jewelry, perfumes and cosmetics, delicatessen, wines and spirits and much more - with the market's leading suppliers of packaging materials and products.

PCD was launched in Paris in 2001, and is trusted by the packaging teams of the world's leading beauty brands as a source of inspiration and innovation for their products. The event offers a unique mix of renowned products and suppliers, numerous networking opportunities and inspiring conferences to help drive business and innovation in the beauty packaging sector.

Pierpaolo Ponchia, founder of Packaging Première and Managing Director of Easyfairs Italia, comments : " PCD Milan will bring an exciting new dimension to Packaging Première, with the addition of a strong focus on primary packaging for the beauty sector. The two events combined will reinforce Packaging Première's position as Italy's must-attend event for all those involved in premium and luxury packaging design." 

Josh Brooks, PCD Paris Event Director, comments : " We're delighted to bring PCD to Milan. We've seen a growing number of Italian visitors and exhibitors at our Paris event in recent years, and bringing the event to Milan will allow us to serve and connect our community on a new level. Packaging Première is an exceptional event and the ideal partner for the launch of PCD Milan"..

This July, 150 business leaders will begin an 8-month program based on a roadmap aligned with European objectives such as reducing greenhouse gas emissions by 55 % by 2030. By embarking on this adventure, Arcade Beauty is positioning itself and speaking out in line with its group-wide CSR strategy.

Arcade Beauty has just joined the pool of 150 companies recruited by the CEC. Through a dense and unifying program, the CEC intends to commit each of them to act for the ecological transition through its human and financial resources, its influence and its power of communication.

More than a CSR strategy

Under the leadership of Carl Allain, head of European operations, Arcade Beauty has begun drafting its own operational roadmap, with the aim of building a case for French and European political decision-makers. "Our already mature CSR charter will serve as an entry point for positioning ourselves within a collective debate on a new approach to ecological transition. Our visibility on the global market for samples and mini beauty products gives us a responsibility. It justifies our motivation to take up this challenge by adopting a model behavior that encourages clear, impactful decision-making, with the aim of becoming a demanding and ambitious player in the face of transformations in our ecosystem", he explains.
La Convention des Entreprises pour le Climat is a non-profit association under the French law of 1901, built on complete independence. Its aim is to encourage companies to involve their ecosystems in a global eco-responsible approach to major issues such as global warming, pollution and the geopolitical tensions affecting the living world. By signing a charter and drawing up its own roadmap, each company will be able to reinvent itself around new models and new performances, speak out and set an example.
On the program over the coming months: working sessions, debates, meetings with scientists, ecological transition experts and other facilitators who will be supporting the 150 participants.

Seven out of 10 French shoppers (69 %) say they would be willing to pay more for a product if its packaging were more environmentally friendly, according to a new study by Perspectus Global on behalf of Pro Carton, the European association of carton packaging manufacturers.

Interestingly, the survey found that 84 % of young French adults (aged 22-28) were the most willing to spend more for the good of the planet. The over-65 age group, one of the most affluent age groups, was the least likely to pay more, although three out of five (57 %) would be willing to spend more for more environmentally friendly packaging.

The survey of 997 adults in France suggested that the majority of consumers are now decidedly environmentally conscious, despite difficult economic times and the current COVID-19 pandemic.

Unsurprisingly, coronavirus was ranked as the biggest issue facing the world today by half (52 %) of consumers. Climate change (15 %) was the second most popular choice. Interestingly, almost half (45 %) of French consumers thought the pandemic had made us more environmentally conscious.

When asked about the best ways to combat climate change, one-third (32 %) of people in France said plant more trees, 24 % said recycle more, and 17 % considered using more renewable materials.

Some 38 % of French participants, one of the highest rates in Europe, felt that retailers were not doing enough to introduce environmentally friendly packaging (such as cardboard). However, almost all European adults (96 %) believe that governments, as well as, for 96 % also, retailers and brands, should do a little or a lot more to protect the environment.

Tony Hitchin, managing director of Pro Carton, said, "We were delighted, and somewhat surprised, that so many customers wanted to stay true to their principles regarding the environment." It was confirmed that paperboard was the preferred packaging material: less than one in 10 French participants preferred plastic. The evidence is clear. Consumers want brands and retailers to switch to more sustainable packaging, such as paperboard, because the cost to them is less than the cost to the planet.

"The inherent properties of cardboard make it the ideal choice; it is made from a renewable resource, it is recyclable and biodegradable, and European forests are growing with an area equivalent to 1,500 soccer fields per day!"

To access the study:
https://wetransfer.com/downloads/a94d14525fb0f9062946bbe06be6787920210610133049/c67ef2